We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
HiJinx for High Schools
With Program Written, Produced and Broadcast by Teen-Agers, Lazarus Co. Prooides Radio Outlet for High School Students
.;d
■ji
HI-JINX, a half-hour variety program, presented entirely by the teen-age grotip of Coltimbus, O., took to the air waves February 2, o\er WCOL. The program originates in the Assembly Center of the F. ^ R. Lazarus Company Department Store each Saturday from 10:30 to 11:00 A.M. At the initial broadcast the auditorium which seats 300 was filled to capacity and many were turned away.
The purpose of the teen-age show is to give the youngsters an opportunity to display their talents, and that they did. with 136 auditioning for the first broadcast. It is interesting to note that e\en the auditioning of the talent is handled by the youngsters. There is a high school board composed of one representative from each local high school, and this board selects the performers for each week's program. The script for the program is written by Margaret Koch, who is a student at Capitol University, in collaboration with the high school board.
IT is the advertiser's purpose to reach the teen-age group of Columbus to promote its high school ready-to-wear department
and to publicize the services of its high school constiltant. No commercials are used on the program and no merchandise is advertised. Credit for the broadcast is given at the opening and the close of the program to the Hi-Jinx Department, and tickets for the broadcast and registration for auditions are handled through this department. Each week's broadcast devotes five minutes to a disctission of teenage problems with the high school consultant as moderator.
Promotion for the program is done by both the advertiser and WCOL. Throtigh the high school Board 1,000 mailing pieces were sent to teen-agers in the city telling them of the coming show and of the auditions. News releases were sent to the local high school papers. Advertisements appeared in the four Columbus papers preceding the initial broadcast: there were news stories and pictures in the fotir papers and cotirtesy annoimcements were scheduled over WCOL. Five large posters are on display throughout the department store featuring the next week's broadcast.
• 165 •