Radio showmanship (Jan-Dec 1946)

SHOWMANTIPS customers' homes. With sponsorship of the CBS Morning News Roundup at 8:00 A.M., over WKNE, Keene. N. H., the bank offers listeners up-to-the-minute news. also keeps them posted on the banking services available to the public. New program ideas briefly noted. Beverages MARTIN AGRONSKY NEWS Always on the alert to new program ideas, the JACKSON BREWING CO. added another notch to its program belt when it recently took on sponsorship of Martin Agronsky News. Broadcast over WDSU. New Orleans, La., Monday through Saturday at 7:00 A.M., this cooperatively sponsored show has been tremendously successful in a variety of markets. Agency credit line: ANFENGER ADVERTISING AGENCY, New Orleans. Show is preceded and followed by music. Department of coincidence: newscasts aired at the same time over three other New Orleans stations, ie. World News (WWL) ; World RoundUp (WSMB) and News Pictures (WNOE). Department Stares CALLING ALL GIRLS In Winston-Salem, N. C, it is the ANCHOR COMPANY who is Calling All Girls to remind them of its ready-to-wear and sports wear departments for teen-age girls. Transcribed series is aired over WSJS Saturday tnprning at 10:15 A.M. Girls are invited to join the Calling All Girls Club, and the ANCHOR COMPANY plans fashion shows and parties for the teen-agers. Newspaper publicity and courtesy announcements have promoted the club idea. Department Stares PREVIEW TIME In San Francisco, Calif., there's a new inducement to audience participation. Instead of a ptize-for-the-correct-answer. Preview Time penalizes contestants for wrong answers. Each contestant is given three top-selling phonograph records from the record shop of the EMPORIUM, sponsor of the show, and the catch is that he must give one back for eaCh wrong answer. Each forfeited record reverts to a musical jackpot. Climax of the contest comes when a featured bandleader, guest artist of the program, poses a jackpot question. The contestant who answers correctly collects all the records in the pool, plus an album of records. Emcee for the KYA weekly feature is George Ruge, with high school student, Don Pitts, as junior emcee. Series is pitched to the boby-sox league, and a salute is fired to one of the Bay Area high schools on each broadcast. Contestants usually represent the featured school. Graceries BERT VINCENT When Col. W. C. Taylor, head of SUPREME FOODS, Knoxville, Tenn.. put the name of his company to a quarter-hour series on WNOX he made but one stipulation. He wanted the briefest commercial in radio today. To that end, the show is introduced with the words, "Supreme Foods presents . . ." At the very end of the show, the Colonel allows what is practically a splurge: "Supreme Foods, manufacturers of Supreme Lemonized Mayonaise." Weekly series aired at 6:30 P.M. features Bert Vincent, columnist of the Knoxville News-Sentinel. Results: excellent! Milling FARM COUNSELOR TALKS Five years of continuous twice daily sponsorship of farm broadcasts is the record set up by the STALEY MILLING CO. over KMBC, Kansas City, Mo. Broadcasts are conducted by Phil Evans, KMBC's farm editor. At 6:15 A.M., five days weekly, listeners hear Farm Counselor Talks, with Feed Lot Chats aired at 12:20 P.M., Monday through Friday. Participating POLLEY'S POTPOURRI Mr. Webster defines Potpourri as a medley, a mixture. That's exactly what WHBF, Rock Island, III., listeners get when they tunein Policy's Potpourri at 9:15 A.M. A mixture of timely information seasoned with music and sprinkled with light chatter, the 30-minute program is aired five times a week. Chats on fashion, foods and homcmaking, timely news events and on-the-spot interviews are part of the format. Studio parties and contests keep listeners on their toes. Woman of the Week and Man of the Month presentations are audience stimulants. Show is offered on a participating basis, with Millicent Polley at the microphone. But Millicent Polley doesn't confine her activities to the airwaves: she's active in business, social, and civic affairs, is in demand and on call for talks to women's groups. Participating ALL REQUEST HOUR For a full-hour, six days a week, listeners have only to call the tune and KXOX, Sweetwater, Tex., pays the piper. An all-request program, the series averages 60 cards a day from listeners who request musical selections. Show first went on the air in 1939, and is sponsored on a participating basis. Finance NEWS ROUNDUP Few banks have taken their services directly to their customers. But that's exactly what the VERMONT SAVINGS BANK has done with its ten offices in ten Vermont communities. Through radio, the bank is carrying this policy of service right into its Participating AT YOUR COMMAND For listeners in Eugene, Ore. with favorite tunes, the playing of those songs is At Your Command, over KORE. .\n all-request program consisting of written requests only, the show pulls 500 letters a month. Program was on the air for ten continuous years until wartime conditions put it on the casualty 176 RADIO SHOWMANSH IP