Radio showmanship (Jan-Dec 1946)

list. At war's end, the show was itntnediately put back on the air and in jigtime it had recaptured its previous audience. Broadcast six times weekly, the 45-ininute show goes on the airwaves at 2:15 P.M. Participating sponsorship is litnited to 50 and 75-word announcements. Those ivho request a tune are requested to include the name of one of the participating sponsors. Public Utilities MAN ON THE STREET CAR Street car and bus riders in Atlanta, Ga. have a chance to hear themselves as others hear them, thanks to the GEORGIA POWER CO. and WGST. A wire recorder is used to record interviews with transit passengers, with the recordings played back over the air at 6:30 P.M. the same night. Interviews are handled by the WGST announcers, Jinuny Kirby and Francis Harden. All-out promotion is the order of the day for the Man On The Street Car. GEORGIA POWER is using the outside display card of 250 street cars to plug the series. It is also publicized in GEORGIA POWER'S weekly publication. Two Bells, placed on street cars for passengers. Car cards are also used inside street cars and newspaper ads are scheduled. WGST promotion includes outdoor poster boards, newspaper ads, courtesy announcements and special envelopes with time-and-station data. To each person interviewed on the show, WGST sends a letter of appreciation, backs up the letter with 12 street car tokens as a gift from the GEORGIA POWER CO. STATION PROMOTION What promotes the station, creates listener interest, promotes the advertiser. TOLD THE WORLD When WPAY, Portsmouth, O., joined the Columbia Broadcasting System, it set out to tell the world! Newspaper stories and pictures in the Portsmouth Times told the complete story of the two-day celebration and Open House. Local advertisers took paid space in the newspaper to salute WPAY. In turn, WPAY used advertisements in the Times and in ten weekly newspapers in the state to say "thank you." As a part of the festivities, WPAY sent out key cases to time buyers, others throughout the country interested in the Portsmouth market, with its embossed message on both sides of the leather key case. Moving forces behind the all-out promotional campaign: Paul Wagner, Gerald F. Boyd and Robert Kuhn. Shoes SALUTE TO ADVERTISERS INQUIRING REPORTER For Tulsans who like to go on the air with opinions and pet peeves, the sidewalk in front of the TULSA SHOE REBUILDERS AND DYERS SHOP is definitely the place to be. Monday through Friday at 12:45 P.M., passersby swap repartee with Inquiring Reporter, Jack Evans. Series is aired over KTUL, Tulsa, Okla. Broadcasts are on an informal, easy-to-answer basis, with a pet peere session once a week. A blotter with its letterhead reproduced in the upper right 'hand corner is a new merchandising feature which WCAE, Pittsburgh, Pa., is offering its advertisers. The first in the series featured Greystone Wines, with time and station data on Eleventh Hour News presented by Greystone at 11:00 P.M. six times weekly. Plenty of white space for a sponsor's message and product identification is provided on the blotter. Series is planned for retailers' desks. Greystone blotter was mailed to a select list of 500 taverns and bars in the WCAE primary coverage area. Sustaining AROUND THE TOWN O. Henry or Ben Hecht set the pattern for getting the public's attention with human interest stories about the teeming millions. And if there's one spot where such copy is made in full measure, it's New York. To bring the public such material with the same speed as it gets its front page news, WEAF now offers listeners Around the Town with John Cooper. The weekly half-hour show is made up of special features, human interest and the inside pages of the news. PUT IN WRITING In Akron, O., listeners with comments to make about radio had a chance to make them at a profit. Listeners to WADC were asked to write in and tell what programs they enjoyed, what programs they didn't like, and what suggestions they had to offer for improving programming. To the writer of the best letter, WADC offered S500, with S350 for the second best letter, S200 for third best and $100 for fourth place. The writers of the next eight best letters received checks for $25. Hundreds of letters containing honest opinion, criticisms and worthwhile suggestions were judged by four civic leaders in the community. Women's Wear SHOW ST^^rPERS The curious in the WBIG, Greensboro, N. '... area will have a chance to find out what is behind the present fame of noted personalities in the show business. The transcribed feature. Show Stoppers, dramatizes the ladders used to reach the top by the biggest, brightest, best-loved stars in the entertainment world. Top-ilight talent and a smooth background orchestra constitute the 12:30 P.M., Sunday program of FIELD'S, women's wear. Store promotion includes a window display of giant pictures of those featured on the show. Series is FIELD'S first air venture. IN THE KNOW A program designed to keep CROC's listening audience posted on the better programs heard every day from 1150-on-your-dial, is the latest show to hit the Hamilton, Ont. airwaves. In This is CKOC listeners get a full-hour show using themes, musical numbers and dramatic cuts from progratns aired over the station. Announcer Bud DeBow and producer Frank Kirton also present the highlights of new offerings coming to CKOC. Series is aired Saturday at 11:00 A.M. A Y , 1946 • 177 •