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PUBLISHER
Don Paul Nathanson
EDITOR
Marie Ford
EDITORIAL ADVISORY BOARD
^alph Atlass hilip Lasky ^oger Clipp Z. T. Hagman Harold Ryan Harry Burke
Chicago
San Francisco
Philadelphia
Minneapolis
Toledo Omaha
DITORIAL OFFICE • 1004 Marquette, Minneapolis 2, Minn. Telephone BRidgeport 0181 Marie Ford, Manoger. (Business, editorial and general office.)
OPYRIGHT • 1946 by Showmanship Publications, publishers of Radio Showmanship.
JUNE, 1 946
NATIONAL Bfjg^/gffBKOiPIIlSlNC,
GENERAL I IR»»RY »0 5^B;EW PLAZA, NEW YORIVJl, f. No. 6
HOW BIG IS LITTLE BUSINESS?— An Editorial 185
SOME SUCCESS STORIES— Marie Ford 186
PUBLIC OPINION POLL PULLS—
Don McKim, David Spencer, Ltd., Vancouver, B. C 188
WISHING WELL IS NEVER DRY—
Charlotte Henroid, ZCMI Department Store, Salt Lake City. 190
DAILY RECIPE WINNERS—
Harold E. Roll, Paxton & Gallagher, Omaha, Nebr 193
JOANNE TAYLOR SPEAKING!—
John Taylor Dry Goods Co., Kansas City, Mo 194
TEEN-AGE TIME—
Abbotts Dairies, Philadelphia, Pa 196
RED & WHITE PAYS—
W. H. Woodworth, Red & White Stores, Portland, Ore 198
TOMORROW'S CITIZENS—
Maison Blanche Dept. Store, New Orleans, La 199
SHOWMANSCOOPS— Photographic Review 200
AIRING THE NEW— New Program Ideas 202
NEW HORIZONS— News Highlights 203
SHOWMANSHIP IN ACTION— Merchandising Angles 204
SHOW-MANUFACTURE— New Products 208
WHAT THE PROGRAM DID FOR ME— Sponsor Tips 209
PROOF O' THE PUDDING— Results from Radio 210
JOHNNY ON THE SPOT— Spot Announcements 212
SHOWMANTIPS— Programs Briefly Noted 213
CLAIMS TO FAME— Station Highlights 214
SUBSCRIPTION RATES: United States and possessions, $2.50 one year ; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new.
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