Radio showmanship (Jan-Dec 1946)

Record Details:

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PUBLISHER Don Paul Nathanson EDITOR Marie Ford EDITORIAL ADVISORY BOARD ^alph Atlass hilip Lasky ^oger Clipp Z. T. Hagman Harold Ryan Harry Burke Chicago San Francisco Philadelphia Minneapolis Toledo Omaha DITORIAL OFFICE • 1004 Marquette, Minneapolis 2, Minn. Telephone BRidgeport 0181 Marie Ford, Manoger. (Business, editorial and general office.) OPYRIGHT • 1946 by Showmanship Publications, publishers of Radio Showmanship. JUNE, 1 946 NATIONAL Bfjg^/gffBKOiPIIlSlNC, GENERAL I IR»»RY »0 5^B;EW PLAZA, NEW YORIVJl, f. No. 6 HOW BIG IS LITTLE BUSINESS?— An Editorial 185 SOME SUCCESS STORIES— Marie Ford 186 PUBLIC OPINION POLL PULLS— Don McKim, David Spencer, Ltd., Vancouver, B. C 188 WISHING WELL IS NEVER DRY— Charlotte Henroid, ZCMI Department Store, Salt Lake City. 190 DAILY RECIPE WINNERS— Harold E. Roll, Paxton & Gallagher, Omaha, Nebr 193 JOANNE TAYLOR SPEAKING!— John Taylor Dry Goods Co., Kansas City, Mo 194 TEEN-AGE TIME— Abbotts Dairies, Philadelphia, Pa 196 RED & WHITE PAYS— W. H. Woodworth, Red & White Stores, Portland, Ore 198 TOMORROW'S CITIZENS— Maison Blanche Dept. Store, New Orleans, La 199 SHOWMANSCOOPS— Photographic Review 200 AIRING THE NEW— New Program Ideas 202 NEW HORIZONS— News Highlights 203 SHOWMANSHIP IN ACTION— Merchandising Angles 204 SHOW-MANUFACTURE— New Products 208 WHAT THE PROGRAM DID FOR ME— Sponsor Tips 209 PROOF O' THE PUDDING— Results from Radio 210 JOHNNY ON THE SPOT— Spot Announcements 212 SHOWMANTIPS— Programs Briefly Noted 213 CLAIMS TO FAME— Station Highlights 214 SUBSCRIPTION RATES: United States and possessions, $2.50 one year ; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new. • 183 •