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omorrow's Citizens
Maison Blanche Sponsors WSMB Program For and By Children To Create Customer Good Will Among Listeners in New Orleans, La.
REALIZING that today's children are tomorrow's buyers, Mai son Blanche, New Orleans, La. department tore, is sponsoring a series of children's )i ograms prepared by the children themches. Tomorrow's Citizens takes to the ir twice a week, Tuesdays and Thurslays, 4:45-5:00 P.M., over WSMB. The )articipants, students of New Orleans' )arochial, private, and public schools, )resent entertainment that includes muic, drama, debate, talk, and even variety hows.
\\^hen the program was first proposed \ Lewis E. Schwarz, Maison Blanche ties promotion manager, entirely as a ood will gesture, both elementary and
(ondary schools began preparations, iiaugurating the series on February 12, \cr WSMB, was Our Lady Star of the ea School, with a unique Saints' Qiiiz. >ext came Xavier Preparatory School
ith a chorous of 70 voices, which gave elections from Rose of the Danube, an peretta presented at le school the previus week. Then came lenry W. Allen School;
# Tomorrow's Citizens and their proud parents. Here the Annunciation School Rhythm Band appears on the MAISON BLANCHE program broadcast over WSMB, Vcw Orleans, La.
Isidore Newman High School; Lafayette School; St. Joseph High School; Sacred Heart School; St. Stephen High School; Annunciation School, and Sacred Heart High School. Rounding out the series through March 28 were Behrman School of Algiers, and Holy Cross College of New Orleans.
Tomorrow's Citizens is sponsored l)y Maison Blanche entirely as a good will gesture. No commercial announcements are read at any time on the program. The only mention of the store occurs in the opening and the closing of the show when it is announced that "This Program is (was) presented by Maison Blanche, Greatest Store South."
Production and contact work is handled by Virginia Freret, while the announcer is Guy Harris of the WSMB announcing staff. In private life, Virginia Freret and Guy Harris are Mr. and Mrs. Guy H. Popham, Jr. Now the husband and wife radio team pool talents.
JNE, 1946
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