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small portion of (he lolal expense, but each benefits indix idualiy iiom all tlie plus promotion and merchandising.
Participating
MARGARET GOES MARKETING When Margaret Goes Marketing, she takes with her a bevy of Coos Bay, Ore. homemakers, via KOOS. Now in its fifteenth month, the show includes among its sponsors seven advertisers in the Southwestern Oregon area.
An ad lib show, radio shopper Margaret McCoy has able assistance from two masculine cohorts, Freddie Vigder and Leonard Epling. Merchandise fea
tured on the show is brought to the studio and described as the real McCoy by shopper McCoy, with seekers-afterknowledge Vigder and Epling popping questions about the products. Music, patter and comedy sequences make up the entertainment package.
Current hook to test listener interest: a song-lyric contest, depicting the Oregon Coast. Winners receive merchandise awards from the sponsors.
AIRFAX: First Broadcast: January, 1945.
Broadcast Schedule: Monday through Friday, 11:00
11:30 A.M.
Preceded By: John B. Anthony.
Foll&wed By: Queen For a Day.
Station: KOOS, Coos Bay, Ore.
Power: 250 watts.
COMMENT: Homemakers programs of this kind provide advertisers with a flexible schedule adapted to special sales and promotion of new merchandise at low cost.
JUNE, 1 946
NEW HORIZONS
News highlights for the radio industry.
Femineius: In San Antonio, Tex., the masculine representatives of the agency business had best look to their laurels. Charlotte F. Byers, president of the Herald Advertising Co., with other members of her all-woman advertising agency, is doing a bang-up job. Agency specializes in sales promotion work in the feminine field.
Back in Harness: Out of nine servicemen on the CKRM, Regina, Sask. staff, three are brothers. After service with the RCAF, Jack, Bob and Tom Hill returned to CKRM, two as announcers, the third. Jack, as program supervisor.
Service Stripes: Although CKOC, Hamilton, Ont., is only 24 years old, the total years of service of its three oldest employees is 50 years. Les Horton, chief engineer, has been with the station 24 years, built its first transmitter. Kathleen Callaghan, accountant, has a 15-year service stripe, and chief announcer, Werner Bartman an 1 1 year record.
Beyond the Line of Duty: Radio played an important part in the United Nations Philadelphia Food Drive, with Roger W. Clipp, general manager of WFIL as chairman of the radio committee.
Change the Mailing List: All manufacturing and sales operations of the Electronic Corporation of America have been moved to the firm's new plant at 170 53rd St., Brooklyn, N. Y.
New Service Enterprise: Paul Crugar heads the recently organized radio division of Ceorge R. Bentel, play brokerage and literary agency. A script library is now available either in programming an entire period or selecting a one-shot for a dramatic spot.
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