Radio showmanship (Jan-Dec 1946)

the Neilson Singin' Sam show, and have a picture taken of the display to enter the contest. Offer was a part of a regular station promotion which is directed to different merchants each month. Station of[ers a total of $50 in prizes for the most creative and attractive windows or counter displays promoting a radio-advertised product, the sponsor and CKEY. Contest \ aries from month to month. AIRFAX: Transcribed program features Charlie Magnante, accordionist, with a girls trio and an orchestra in old and new tunes. First Broadcast: December 10, 1945. Broadcast Schedule: Monday through Friday. 7:307:45 P.M. Preceded By: Make-Believe Ballroom. Followed By: M-W-F, Easy Aces; T-Th, Music Album. Sponsor: Neilson's. Station: CKEY, Toronto, Ont. Power: 5,000 watts. ^ Producer: Transcription Sales, Inc. COMMENT: While a program that (its the listening interests of the public will build up an audience over a period of time, the ad\crtiser who gets behind a prebroadcast build-up insures success for his campaign at the outset, since his message reaches a larger segment of the public than does a show that "oes on the air cold. Grocery Stores KIDDIE'S KLUB A new jack-pot in adolescent entertainment has been hit in Monterey, Calif., where the Kiddie's Kliib is a weekly show broadcast over KDON. Sponsored by the I.ucKY Boy Markets of Carmel, Seaside, Oak Grove and Monterey, the show features a Spin the Lucky Boy game. Paraphenalia for the game consists of a large board placed on the stage of the theatre from which the show originates. Numbers from 1 to 16 are encircled on the board. The spinning arrow is designed in the shape of the Lucky Boy trade mark. A birthday guest of the day spins the arrow and the show is on its way. Each number on the board re})resents an age, and each age is divided into thiids. As the arrow is spun, a child whose age corresponds to that which comes up on the board, comes forward from the audience to participate in the game portion of the broadcast. A half-hour warm-up precedes the broadcast. A Kiddie's Qiiiz, a Spelling Bee, other visual and oral parlor games are a part of the fun. Promotionotions: window cards, banners in each Lucky Boy Market, theatre marquee banner and lobby displays, hand-outs, newspaper advertising and stories, as well as continuous air-plugs. Each child who appears on the air receives a Kiddie's Klub membership card, with membership pins now in the offing. AIRFAX: George Ross, who produces the weekly show, originated the idea. Broadcast Schedule: Saturday Morning. Sponsor: Lucky Boy Markets. Station: KDON, Monterey. Calif. Power: 250 watts. COMMENT: While the general format here follows the standard pattern for most amateiu' shows, the twist given to the show adds to the general audience enthusiasm. (For pic, see Sliowmau scoops, p. 200). Participating MARTY'S PARTY When invitations go out for Marty's Party, it's strictly an all-family affair, with the small fry as welcome as their elders. Show broadcast over WHBC, Canton, O., is divided into two sections. From 7:15 to 8:00 A.M.. the broadcast is pitched to the nippers. After a 15-minute interval which gives milady time to get the younger generation off to school, it's Coffee Time from 8:15-8:45 A.M. Musical portion of the program consists of request tunes. Between platters, Marty reads fan mail retpiests for birthday and wedding anniversary recognition. I ime and weather reports are given every few minutes. Saturday morning is open house, with the WHBC studio jamj)acked with youngsters who come to sing and join the fun with Marty. Special stuiUs prod listeners. When Marty made a business tiip to C^hicago, WHBC conducted a Where's Marty? contest, with a Victory Bond for the writer of the best letter. Preceding Mother's • 206 • RADIO SHOWMANSH IP