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Day, Marty set out to find the 20 couples in the WHBG listening area who had been married the longest period of time. I.etters by the hundreds followed, and to ( ach winner went a place at the Mothers' Day breakfast table. Breakfast party festivities were broadcast over WHBC, with gifts for each couple.
AIRFAX: Show is entirely ad lib, with plenty of the unorthodox thrown in for good measure. Program conductor, Martin Alexander often doubles at the Hammond organ or at the piano.
Broadcast Schedule: Monday through Saturday, 7:158:00 A.M.; 8:15-8:45 A.M. Station: WHBC, Canton, O. Power: 1,000 watts. Population: 108,401.
COMMENT: With music and homespun humor as the main attractions, mail pull here indicates that such features meet with the enthusiastic support of a large segment of the listening audience.
Realtors
SAXTON'S SIDEWALK SURVEY In Yakima, Wash., Robert L. Saxton, Realtor, wanted to find out what people were thinking about topics of general interest. He turned to KIT and came up with a man-on-the-street public opinion poll.
Four or five people are interviewed each day on the Monday-through-Friday series, with each person asked several questions. Each contestant receives a cigarette lighter with Saxton advertising on it. Feature of each broadcast is a jack-pot question which starts out with live dollars. One dollar is added each day until the question is answered.
Sponsor's purpose: to obtain farm and orchard listings at the seasons of the year when they are obtainable, and to secure city homes and property the year around. Listings have shown a definite increase at a time when said listings are difficult to obtain. While the program is aimed at the typical afternoon radio audience, commercials are beamed particularly at homeowners. A slogan, "For Real Estate Action, See Robert L. Saxton," made familiar by a previous spot campaign, is used frequently.
AIRFAX: Don White emcees the show.
Boadcast Schedule: Monday through Friday, 2:302:45 P.M.
JUNE, 1 946
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^ Program spots, interviews * 5 and J 5 minute features ^ Live or transcribed
FREDERIC DAMRAU. M.D.
247 PARK AYE.. NEW YORK. N. Y. Wlckersham 2-3638
Sponsor: Robert L. Saxton, Realtor. Station: KIT, Yakima, Wash. Power: 1,000 watts. Population: 49,500.
COMMENT: The man-on-the-street show has done yeoman service for a wide variety of sponsors. A smooth announcer with plenty of personality and experience is, however, a prime essential.
Sustaining
PICKAHIT The radio listener who thinks he is as good a judge of songs as the next fellow has a chance to test his metal in Lawrence, Mass. Each Sunday afternoon, eight new records are broadcast over VVLAW. Object for listeners is to Pickahit. Listening audience has only to pick the tune it thinks will make the highest rating on New England's Tops of the Week within the next ten days. For the first wire or letter received which picks the tune, WLAW awards five dollars, with three and two dollar prizes for second and third winners. As consolation
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