Radio showmanship (Jan-Dec 1946)

Sustaining STARRING YOUNG WISCONSIN ARTISTS With music cash scholarships as the award for winners, 30 young Wisconsin musicians selected from 200 applicants are competing for honors in a third-year series of recitalbroadcasts. Presented by WTMJ, Milwaukee, Wis., and the Wisconsin Federation of Music Clubs, this is the first year in which scholarships have been offered. Broadcasts cover a period of 13 Sunday afternoons. A live audience hears the recital-broadcast from 3:00 to 4:00 P.M., with the 3:30 to 4:00 P.M. portion on the air. Judges for the contest: Jules Herbuveaux, program manager, NBC, Chicago; Dr Sigfrid Prager, University of Wisconsin School of Music; and Rudolph Ganz, Chicago Musical College. Sustaining I'VE JUST HEARD If there's one thing that's dear to the feminine heart, it's to be in-the-know on the latest news about her friends and acquaintances. In Wausau, Wis. these tid-bits come the easy way. Milady has only to tnnc to WSAU at 9:00 A.M. to get the latest social news of interest to the community. About five minutes on each of the Monday through Friday broadcasts is devoted to some newsy feature of interest to women. Interviews with various personalities in connection with timely local events also get a nod from Louise Margaret Gohdes, editor of I're Just Heard. News contributions come in by telephone and mail. According to a recent Conlan Survey, its listener rating is 15.1. Sustaining FREE TO THE PEOPLE To bring to the people of Pittsburgh, Pa. a greater awareness of the facilities and work of the CARNEGIE INSTITUTE, WCAE presents a quarter-hour series which develops various aspects of the multiple activities that comprise the work of the organization. INSTITUTE programs are heard Tuesday at 6:45 P.M. Plans are being readied for clearing the quarter-hour across the board to be made available to other local civic, educational and scientific groups. Series is scripted by John Wilkoff. Memorial Parlis MUSICAL CASTLES Two 15-minute periods of uninterrupted organ and vocal music is what CLOVERDALE MEMORIAL PARK offers listeners in Boise, Idaho, over KIDO. Educational approach is used for the commercial message, with copy pointing up the services offered by the sponsor. Series is aired Sunday, 9:009:30 A.M. Participating BATTLEGROUND For the merchant who wanted to merchandise his product. Battleground, Wash, represented a tough field. Until KVAN, Vancouver, Wash, entered the picture, there was no radio station available to him. and there was no local newspaper. Advertising was limited to Clark County newspapers. When KVAN came on the scene, five sponsors were quick to take advantage of an opportunity for frontal attack on prospective customers. Five times a week these advertisers beam an all-request musical program at Battleground listeners with mail-pull 300 letters a month. Response to give-away offers raises the batting average, with 400 letters in one week the top record. Participating sponsors include RIECK BROS. GEN. HRAL GROCERY; BEE GEE THEATRE; LUCKEY'S PLACE (restaurant); BATTLEGROUND FLORAL CO., and BATTLEGROUND DAIRYMEN'S ASSN. • 214 • I CLAIMS TO fame; To help create greater understanding of radio's | contribution to community life, this series will highlight the development of stations who subscribe to RADIO SHOWMANSHIP for their advertisers in various parts of the country. SALUTE TO KPRO h KPRO, The Broaucastin(; CokforaTioN OF America, station affiliate ot the American Broadcasting Company, Riverside, Calif., celebrated its fourth birthday on November 15, 1945. While the master switch was first turned on November 15, 1941, KPRO's claim to fame began on Pearl Harbor Day. All programs were cancelled and broadcasting facilities were turned over to the Ninth Service Command. The station was recognized as the sole civilian warning instrument in this area, and a company of troops was detailed to guard the station. || Among KPRO's oldest advertisers isifl John Huffman of Huffman's Furniture. Store, Riverside, and the Keystone! Drug Stores. Huffman initiated a successful advertising campaign with 3 to 6 spot annotincements daily when the station opened. It has been a regular standby ever since and now sponsors John B. Kennedy and the News. KPRO cooperates with nearby military camps by broadcasting weekly programs of interest to the men. A 15-minute program reporting news of Riverside and San Bernardino schools is broadcast Monday through Friday. Sdipts are written by school children who also serve as announcers. An outstanding claim to fame for KPRO was institiaed by W. L. Gleeson, president of the Broadcasi lng CorporarioN OF America and KPRO's president and general manager. A connnunity pro \ gram policy committee has been set up, with the superintendent of Riverside S( hools as ( hairman, to advise the station on types ol public service programs best Ml i led to "The ]' alley of Paradise." «fi RADIO SHOWMANSHIP Jl