Radio showmanship (Jan-Dec 1946)

PUBLISHER Don Paul Nathanson EDITOR Marie Ford EDITORIAL ADVISORY BOARD 3lph Atlass lilip Lasky Dger Clipp . T. Hagman Harold Ryan arry Burke Chicago San Francisco Philadelphia Minneapolis Toledo Omaha ilTORIAL OFFICE • 1004 Marquette, Minneapolis 2, Minn. Telephone BRidgeport 0181 Marie Ford, Manager. (Business, editorial and general office.) OPYRIGHT . 1946 by Showmanship Publications, publishers of Radio Showmanship. NATIONAL piftDCASTING GOI^ GENERAL LIBRARY JULY, 1946 Vol. 7, No. 7 WHY COMMERCIALS WERE BORN— Tom Paul, Smart & Final Co., Los Angeles, Calif 222 RADIO PARADE OF MANNEQUINS— Whipple's, Salt Lake City, Utah 224 FRONT ROW-CENTER— Don McClure, N. W. Ayer & Son, Inc 225 BOUQUETS IN THE AIR— Braswell's Flower Gardens, Houston, Tex 228 GOOD WILL ON WHEELS— Ken Tillson, MacWilkins. Cole & Weber, Adv 230 THE CASE OF THE DIRECT SALE— Leo Boulette, Boulette Adv. Agcy., Three Rivers, Mich 232 HOMEMAKERS MEMORY TIME— Zinsmaster Bread Co., Duluth, Minn 234 THE READERS WRITE— Reader's Forum 235 SHOWMANSCOOPS— Pictorial Review 236 AIRING THE NEW— New Program Ideas 238 SHOWMANSHIP IN ACTION— Merchandising Angles 241 WHAT THE PROGRAM DID FOR ME— Sponsor Tips 243 PROOF O' THE PUDDING— Results from Radio 244 STATION SERVICE— Public Interest Events 247 SHOWMANVIEWS— Syndicated Releases 248 STATION PROMOTION— Listener Stimulants 249 CLAIMS TO FAME— Station Highlights 250 SUBSCRIPTION RATES: United States and possessions, $2.50 one year ; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new. i JU L Y, 1946 • 219 •