We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
On Easter Sunday, the story of the missionary founder ot Willamette Uni\ersity, Jason Lee, was told, and woven into the script were hymns and appropriate songs associated with Lee's time and with Willamette University. The idea met Avith such hearty cooperation from members of the University that similar college dedicatory programs, as related to other Oregon institutions of learning, may be used in the future.
lAK historical dramatizations, however, consiniie less than half the program time. Although operating on a comparati\ely modest production budget, it was foiuid that good musical entertainment does not necessarily call for big name talent. Featured each week are a feminine vocalist; a male quartet (labeled, for this program, the Fields Stylcinasters); an organist for mood settings, theme, and accompaniment, and a guest instrumentalist or singer. As all talent on the show^ is local talent, the entire production lives up to its name: Oregon Albiun.
U.^AMATiCALLV interesting stories and \aried musical selections are chosen with an eye to family appeal, that the result might be a packaged show appropriate lor its time of broadcast, mid-Sunday afternoon.
Commercials are kept to a minimtnii, with a one-minute spot early in the show and a shorter, institutional plug following the dramatization. The latter employs the theme, "Kuoiv your own North
west," and ingcs hsicncrs lo develop ;i keener inieresi in iheii si;(U\ ihioiigli ;( better undeistaiiding ol its history. It also accents the tomist appeal of attracting motorists to the outdf)ors and \arious places of iiuercst described in llie sdipi.
A small cast of professional adors relates the dramatic segment, with a narrator to set the scenes. Phil Iivvin, 1945 national winner of the NBC-Davis Memorial Award h)r announcers, is the narlator.
After less than 13 weeks on the air, the program had created listener interest to the extent of favorable fan letters, and also notices in out-of-town papers which had a regional interest in the stories used.
Wherever possible, publicity is given to nonprofit organizations which work for the maintenance and improvement of state and community, such as the Oregon Historical Society, which furnishes' us with authentic historical data.
One individual's comment on the show is worth mentioning, for it comes from no less a source than AVilliam (B Mike) Moyes, hard-to-please radio critic of TJie Oregonian, who recently referred to Oregon Album in his cohumi as a "Grade A show"!
JULY, 1946
• 231 •