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• Merchandising and program promotion in a 14-foot window display.
Homemakers' Memory Time
. , , . Lips Consumer Preference in 3 hMnnesotalWarkets
WHEXE\'ER available supplies of a particular food item are ctnnailcd. the choice of which brand of the item to ptuxhase becomes even more important to the constimer. The customer, and in the case of food she is usual Iv the homemaker, is more than anxious to be stue she is receiving the finest cpiality, the greatest nutritional \alue and the most pleasing flavor for hei moncN .
Realizing that homemakers const itiue the major portion of its actual and prospecti\e market, it was natiual for the Zixs.MASTER Brkai) Cc)., uiakcrs of Masi i;r Brkai), to select a program that \vould reach a maximtun niunber of homemakers. From the lime Bill (Conner's Memory Time went on the air in August. 1945, it was innnedialeh successfid.
When an offer was made to send listeners a collection of selected poems read on the program, 2,000 recjuests were reccixed within a \ery brief peiiod. I his was the more remarkable because each reciuesi had to be acc-ompaiu'cd l)\ ten ccius in coin or siain])s lo pa\ h)i the booklet.
Dealers tluoughout the aica lia\c staled, loo, that recjuests foi Mamir Bri Ai) have definiteh increased since Zixsmasifr's slat ted sponsoiship of Memory Titnf, and tlial niaiix (usionuts spccificalK mention tlic pio^iani as haxing
moti\aied iheii" purchases of Master Brfad.
Coming at 9: IT) A.M.. Monda\ through Friday, the program is spotted for a time during which hotisewi\es can give it inidi\ided attention. For many, it is a quarter-hotn of relaxation after other members of the famih Ikhc left for work or school.
The lonnat oi the progiam includes an opening theme. Memories (organ), followed by a brief introduction and a commercial. Commercials written to conform to the mood of the prc^gram riui aboiu a miiuite or less and are read over the theme. Mr. Conner then reads jioetry against a background of appropriate organ music. .\s the theme comes in to close, another brief commercial is read.
Promotion h)r the program has included the l()-page Memory Time booklet, bus cards, air plugs, a ^vindoAv sign and a H-foot windoxv displax, combining merchandise with program promotion.
Mcm())\ rn)ie is sponsored b\ iheZiNSM \sii R Bri AI) CoMi'ANA o\er the Arrowhead net\\«)ik stations, WTBC, Duliuh, Miiui. -Superior, Wis.; W'MFG, Hibbing. Minn., and W'l II -H. \'iiginia, Miini. Fhe piograni originates at WEBCi, ke\ station oi the AnowheacI netwoik.
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RADIO SHOWMANSHIP
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