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WHAT THE PROGRAM DID FOR ME
This is the businessman's own department. RADIO SHOWMANSHIP invites radio advertisers to exchange results and reactions to radio programs for their mutual benefit.
Dptometry
CONTACT LENSES "Fo o\er four years I have used KXL, Portland, Ore., with results that are outstanding.
"Not so long ago I started in a new field of Contact Lenses. W^hile I used other media such as billboards, newspapers and street car cards to make people eye-glass conscious, I scheduled the specific Contact Lenses advertising exclusively on KXL. The acceptance of the new mode of eye wear in this territory has been beyond our expectations."
DR. WILLIAM L. CORBIN Corbin's Optical Center Portland, Ore.
AIRFAX: Sponsor: Corbin's Optical Center. Station: KXL, Portland. Ore. Power: 10,000 watts. Population: 305,349.
COMMENT: Here's a prime example of what radio can do alone and unaided. That a broadcast campaign could introduce a new and imtried line of corrective lenses, selling at about ten times as much as standard glasses is another indication of the power of radio.
Photograghers
PHOTO SHOP "We were one of the first accounts to use radio in Butte, Mont., and we have made consistent use of KGIR for the past 16 years.
"\Ve have found from experience that KGIR has brought fine results in the promotion of our merchandise, and w^hen normal supplies are again available, we will enjoy developing new radio sales promotion campaigns."
AL GUSDORF Al's Photo Shop Butte, Mont.
AIRFAX: Sponsor: Al's Photo Shop. Station: KGIR. Butte, Mont. Power: 5,000 watts. Population: 67,883.
COMMENT: Here's a record for consistency that's hard to surpass in this business field. It's a record that has helped establish the sponsor as photographic headquarters both for the town and the countryside.
Women's Wear
KONNER'S YOUNG THIRD •' lo put it mildly, the opening of Konxer's Young Third was far beyond our fondest expectation. Our opening was scheduled for 9:30 A.M., and at 8:45 A.M. there was a line that put any nylon line to shame. Before 10:30 A.M. it was necessary to tell hundreds of people that it was impossible to allow any more on the floor.
"\\'hen the WPAT broadcast from our third floor was o\ er and we settled down to business, we finished the day with the largest day's business in the history of our store. We sincerely feel that without ^VPAT to publicize our show prior to the opening, and without the station's splendid cooperation in producing the show for us, the event would not have been the success it was."
MORRY GOLDSTEIN
Konner's
Paterson, N. J.
AIRFAX: Children's program in connection with the opening of a children's department was broadcast over WPAT, with program director Teb Webbe as producer and radio star-maker Carrie Lillie as featured mikestrcss.
Sponsor: Konner's. Station: WPAT. Paterson, N. J. Power: 1,000 watts (d). Population: 39,656.
COMMENT: Man\ are the uses of broadcast advertising.
JULY
1946
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