We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Station: WGAR, Cleveland. O. Power: 5.000 %*atts. Population: 1.111.449.
COMMENT: RcMiIis here in(lir;itc that ladio has nian\ more possibilities than the con\cntional chissifucl achertiscment. Coniniercial co})\ is alixc with enunciated voice inflections on that part of the commercial where emphasis need most be placed. Too. word pictiues of situations and work opportunities ha\ e a better chance for mind indclibilit\ than cold seven point type. Not to be o\erlooked is the pine entertainment value of such a series in creating good \v'ill and strengthening public relations.
Participating
KITCHEN KLATTER This is the storv of a radio pioneer who has helped a, generation of homemakers. The pioneer is Lcanna Driftmier. KM A Homemaker. with a record of 20 years of service to Shenandoah. la., listeners. The original format was concei^ed in 1926, and its still cut prettv much from the same cloth.
A service program broadcast direct from the Driftmier home six times weekly, the show is a clearing house of information on cooking, canning, child rearing, menu making, serving and housework. To keep up with the requests for recipes and hints gi\en on the program. Leanna publishes her own magazine. Kitchen Klatter. She is also the author of a well-known series of cook books, t^^o party and game books, one book on household hints, a sewing book and a book of ^ erse.
\\'ell satisfied arc participating sponsors with the selling job the program does. There are no high-pressine sales talks. Rather, the milit\ of the product is featured.
Her premiiun response for a nationall\ known yeast companx was 13.169 on a free recipe booklet in fi\e weeks. For a nationally distributed coffee, her premium resjx)nse in 11 weeks was 11,259 for a house plant specialty requiring a label and ten cents. For a chrysanthemum plant, also a label and ten cent offer, she produced a response ol 1 1 .6Sh in se\en
V.
ym
"The
DOCTOR
on the
AIR"
* Program spots, interviews
* 5 and 15 minute features
* Live or transcribed
FREDERIC DAMRAU, M.D
247 PARK AVE., NEW YORK. N. Y. WIckersham 2-3638
and a hall weeks. Series pulls oxer I (Ml. 000 pieces of mail annualh.
AIRFAX: Ftrst Broadcast: March. 1926.
Broadcast Schedule: Mondav through Saturday. 3:153:45 P.M.
Preceded By: Jack Berch Show. Followed B^ : Combelt Jamboree.
Sponsor: (Current I Crete Mills; Dr. Brooks' 3 Daughters: Deodorant: Dwarfies Corp.: ^'estem Stationer> : Arch Heeler Co.: La Dana Shampoo, and Clean-It.
COMMENT: \\'hen ser\ ice to the listener is the ni()ii\ating factor in a homemaker's program, its an easv matter for sponsors to experience constant, successful rcsidts month after month. Because of the tremendous listener lovalt\ such features build up through the years, the radio per sonalitN upon \\hich this loxalix is centered is indeed the poxver behind the throne.
JULY, 1946
245