Radio showmanship (Jan-Dec 1946)

TELETIME Telephone quiz feature designed for small market stations. Novel twist: listener telephoned must give the correct time within 50 seconds according to the studio master clock. Cash prizes for winners and sponsor merchandise for consolation prizes. Mail contest angle: cash-on-the-line for giving the correct downtown temperature. Two studio announcers handle the show. Time allowance for three short commercials and musical selections. Scripts prepared by Howard C. Caine. Type: Script. Time Unit: 15 Minutes. Schedule: One to Seven Per Week. Class: Quiz. Producer: Imperial Radio Productions. Toronto. TODAY'S UNITED PRESS COMMENTARY Analysis of the biggest story of the day. Successor to Today's War Commentary. Type: Script. Schedule: Daily. Time Unit: 5 Minutes. Class: News. Producer: United Press. VETERANS OF VICTORY First hand accounts of experiences in World War II, with the happy ending of the veteran's return to civilian life. Moral to each story: what the nation can do for him, how and why. Part II consists of talks by authorities connected with veterans' organizations. Type: E.T. Episodes: 13. Time Unit: 15 or 50 Minutes. Class: Patriotic. Producer: National Radio Features. STATION PROMOTION What promotes the station, creates listener interest, promotes the advertiser. WAR DIARY While the war is over, it's still a vivid experience to hundreds of thousands of people. To give its listeners an accurate chronological outline of the progress of the war, CJCA, Edmonton, Alberta, prepared a War Diary compiled from the files of the Canadian press from 1959 to 1946. More than 50,000 copies of the 20-page booklet were distributed to listeners. Included in the pamphlet was the CJCA news schedule, with plugs for the HUDSON'S BAY COMPANY'S newscast and for the news offering of the EDMONTON CITY DAIRY, LTD. on alternate pages. Each sponsor also rated a full page ad. WIFE SAVER, THE The same Allen Prescott who set the riation giggling via the nationwide network of NBC, with Brad Reynolds as stooge and songster. A women's show packed with valuable information and plenty of laughs. Type: E.T. Schedule: 3-a-Week for 5 2 Weeks. Time Unit: 15 Minutes. Class: Informational. Appeal: Feminine. Producer: NBC Radio Recording. WISHING WELL Latest fashions related between musical records. Prize for the best letter, plus merchandise checks to four runner-up letters. Time Unit: 15 Minutes. Appeal: Feminine. Producer: H. S. Goodman. Sponsors Include: Carson, Pitie, Scott &. Co., Chicago, III.; J. N. Adams 8c Co.. Buffalo. N. Y. YESTERDAY'S HEADLINES: Headlines from yesterday. Series has been aired over 52 radio stations, including the Don Lee network. One announcer. Priced at S1.50 per script per broadcast. Type: Script. Time Unit: 5 Minutes. Schedule: One to Seven Per Week. Class: News. Producer: Addison F. Busch. YOUR NEW HOME New materials, new inventions, new plans of interest to home owners. Type: Script. Schedule: Once Weekly. Time Unit: 15 Minutes. Class: Informational. Producer: United Press. SECOND ANNIVERSARY When KBIZ, Ottumwa. la., celebrated its second anniversary under new management, it took a full-page in the Ottumwa Courier to renew its pledge of affording the 550,000 listeners in southeastern Iowa and northern Missouri with the best in network programming and the finest in local radio service. As a part of the day's celebration. KBIZ produced a three-hour evening program with a cast of 75, filled with local names, places and voices, pointing out the KBIZ service to the area. Keynote t<. the anniversai^ broadcast: "Thanks for Listening." LAND O COD Radio performs noble service for every product and service under the sun. but when it comes to advertising its own wares, that's another story. To those who have the industry's welfare at heart, the question before the house is why radio doesn't do a better consumer relations job? There's an exception that proves every rule, and one of them is WCOP. Boston, Mass. In 1945. WCOP spent 585,000 to tell Boston what was going on. Under Cowles ownership and management, newspapers, transit advertising, radio, billboard, window displays, magazines and special stunts were used to focus the eyes and ears of the community on the station. Still going great guns in 1946 are the WCOP promotion guns. One phase of WCOP's 1945 promotion included a miniature 21"x26" easel presentation in which WCOP told Boston about its American Broadcasting Co. network affiliation. Brochure presented reproductions of newspaper advertising, car cards, window dispays, et al. While consumer advertising is a part of the WCOP promotion plan, the station doesn't let the matter drop there. Dealer promotion is also an important part of the picture, with a monthly dealer magazine with a circulation of 4,000 copies among retailers one phase of campaign. Harry D. Goodwin is promotion manager. JULY, 1 9 4 G • 249 •