Radio showmanship (Jan-Dec 1946)

PUBLISHER Don Paul Nathanson EDITOR Marie Ford EDITORIAL ADVISORY BOARD Iph Atlass Chicago ilip Lasky San Francisco ger Clipp Philadelphia T. Hagman Minneopolis Harold Ryan Toledo irry Burke Omaha ITORIAL OFFICE • 1004 Marquette, ^AinneapoIis 2, Minn. Telephone BRidgeport 0181 Marie Ford, Manager. (Business, editorial and general office.) )PYRIGHT . 1946 by Showmanship Publications, publishers of Radio Showmanship. COXTEI^TS AUGUST, 1946 Vol. 7, No. 8 IN TUNE WITH THE TIMES— Fred M. Jordan, Buchanan & Co., San Francisco 258 YOUTH RULES DAIRYLAND THRONE— Foremost Dairyland Ice Cream, Houston, Tex 261 PUBLIC SERVICE THROUGH PUBLIC SAFETY— Webster L. Benham, Jr., KOMA, Oklahoma City 262 FARM NEWS FORMULA FOR BROADCASTERS— Earl Williams, KFAB, Omaha-Lincoln, Nebr 264 SATISFACTION GUARANTEED— Norman Knight, WAJR, Morgantown, W. V 266 COSMETIC CARNIVAL A BLOCK SALES BUSTER— Wm, H. Block Co., Indianapolis, Ind 268 HOUSEWIVES QUIZ FOR LAUNDRY BIZ— Hamilton Ont. Laundry & Dry Cleaners Ass'n 270 HERE COME THE BRIDES!— Amber Furniture Co., Chicago, 111 271 TIME IS AN OPPORTUNITY— Herman W. Land, Kircher, Helton & Collett 272 SHOWMANSCOOPS— Pictorial Review 274 YOUR HEALTH, SIR!— Yami Yogurt Products, Inc 276 AIRING THE NEW— New Program Ideas 277 SHOWMANSHIP IN ACTION— Merchandising Angles 278 NEW HORIZONS— News Highlights 281 PROOF O' THE PUDDING— Results from Radio 282 SHOWMANTIPS— Programs Briefly Noted 285 CLAIMS TO FAME— Station Highlights 286 SUBSCRIPTION RATES: United States and possessions, $2.50 one year ; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new. AUGUST, 1 946 • 255 •