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• (Right) . . . Edgar Bergen and Charlie McCarthy share Peabody Award honors with KOMA general manager, Kenyon Brown. The famous pair received a citation for outstanding work in the entertainment field.
Public Service
. . . Through Public Safety
An Idea, Know-How and Effort Essential for Successful Public Service According to This Oklahoma City Peabody Award Winnet^
by WEBSTER L BENHAM, JR., asst. to the general mgr„ KOMA
UL riMATE objective of good radio, as far as ihe general listening j^ublic is concerned, is typified in the holloweyed, mtich-abused, verbally-batteredaboiit term public sen)ice, and lie who first tabs an overall definition on same should win eternal honor in ladio's Valhalla.
To set down all the term implies in space of a sentence seems a task beyond the average writer on radio.
To apply public service in radio and render worthwhile service to listeners, however, is not so difficult and abstract an assignment as one might be led to believe in many printed dis(ussions of the matter.
WHAT FILLS THE BILL
What is lecjuired to fill the bill l(^r any radio station is a functioning combination of three things: (I) an idea; (2) the know-how ol n ;insf()j ming idea into good
radio; (3) the will to see the plan through If every radio station woidd co-ordi nate its staff and bend collective effort to ]3roduce first-rate public service pro-i grams, it is possible not only to l^eam information of infinite benefit to the community, but also to reap returns of a public relations nature of intrinsic value to the station. In such manner did KOMA, Oklahoma City, Okla. undertake and exedUe an eminent 1\ successfid series which won the George Foster Peabody A^vard for "outstanding local seniice duriiiir 1945."
I j'
1 1 was called the Savc-A-Lijc series and
the story of its origination was as iniic]ue as the program itself.
KOMA general manager, Kenyon, Brown, in early 1945 finally succumbed to insistent demands of doctors that he submit to a tonsilectomy, and, while recovering in tfie hospital, had an oppor-|
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RADIO SHOWMANSHlPi