We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
There are three aspects to the problem of a successful farm tiews formula according to Mr. Williams, Material here is a condensation of a talk given at the Nebraska Radio Nezvs Clinic, Kearney, Nebr.
by EARL WILLIAMS, station manager, KFAB, Omaha-Lincoln, Nebr.
community, farm news about crops, drouth, flood, or soil erosion, is of vital interest to every resident of our area.
Most of these people, then, are pleased to eavesdrop on the news program which is slanted toward the farm community. Farm production, wheat, corn, poultry or eggs all relate directly to what the city man will eat. A crop failure in western Nebraska or Kansas is important and vital news to him. The development of new products and of chemurgy, is extremely important.
It is not practical, of course, for the newscaster who is tr\ing to broadcast to the farmer to try to keep the city listener too much in mind. Experience shows that they will listen anyway. However, the fann news department can help greatly in getting farm news to the city listener, by editing the farm news on the other ne^vscasts of the day; by writing special
stories of farm events for those newscasts, and by cooperating with the general news department in putting out farm news.
MAN ON THE JOB
A\^ith this mention of the three main divisions of farm news reporting out of the way, \vg turn to the problem of the job and the man. Someone may ask ^vhether or not a regular newscaster, using material from the news wire, can prepare and deliver a satisfactory farm newscast. This is hardly possible, because the man who prepares such a newscast must be thoroughly grounded in the actual farm business of the area, or he will fail to see the particular significance of most of the stories that come clicking over the wires.
The man who does your farm reporting needs all the qualities of a good news reporter: the instinct or nose for news; the ability to write; and most of all, the natural feeling for the farm angle, ^vhich will be based on constant association with the people involved, from go\ ernmental down to the smallest farmer in the area. He must be willing to devote a tremendous amount of time to the job, which will range from actual field work, to outside reading, together with a lot of time reading a mass of material from the wires which may yield only an occasional story of value in itself. But this lead he gets from the news wares may provide a lead for many an unusual story of rare importance to the farm listener.
IT COSTS MONEY
This constant watch for local interest in the news stories that come over the
AUGUST, 1946
265