We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
wires from Washington, is only one of the jig-saw pieces that goes into the making of the formula for covering the farm news field by radio. The radio station entering this field must be prepared to spend some money. This being onthe-spot to gather news where news happens, or being ready to contact people by phone or wire when news breaks, can be expensive. The man selected must not only be capable in knowledge and background, but must be thoroughly reliable, for he will be on his own most of the time.
'"W'%
Our own farm director, Bill Macdonald, has within the last year personally covered events as far east as Columbus, O. and as far west as Denver, and at many, many points between. The job that we thought of a few years ago as a part-time one for an announcer, now requires a full time man and secretary, and a part-time announcer who can cover while the farm director is on the road. An ideal setup would call for a full-time reporter in the field, acting as a teammate of the men in the offices and news rooms.
Even the smaller station will find many of these problems cropping out when they attempt to cover the farm field. That is true because, although the actual coverage of the station may be only four, five, or six counties, the happenings in Omaha, Scottsbluff, Valentine, Des Moines, Chicago, and Denver, will still ha\e a l:)earing on the area they serve, and complete coverage will still involve a lot ol traveling.
This matter of gathering and coverage of farm news is a department of radio that has grown tremendously throughoiu most of tlie nation in the past five years. In our midwc'stern area, which is predominantly agricultinal and which will presumably always be dependent on agriculture lor its life-blood, it is certainly an iniporlani (icld.
• 266 •
batisfaction
W
Guaranteed
HY don't more stations take ad\antage of network cooperative programs for local clients? At WAJR, a Mutual affiliate, we have foiuid that we can sell a local client faster, do a better job for him and usually get a renewal, when he buys a Mutual co-op. We woidd like to illustrate a few cases, using some figures, to show why we stress the sale ol network co-ops.
HOW MUCH FOR HOW LITTLE
It's easy to accept a contract lor Jones Transcription Company's shows across the board, but how much is Smith's Store paying for these transcriptions? If your station is a small market one like ours, Smith's Store will get off easy; for a particular show that I'm thinking about, which consists of an orchestra, a nationally known announcer and a featured xocalist, the client woidd pay .'j>12.00 per platter or $00.00 per week over WAJR.
Young Man With a Future
Norn an Knight, (iiilJioy of this article, is at 21 years of age, tJie youngest general manager in radio. In tlie broadcasting field for eight years, he lias for the jxisl livo been general
inanager of the West Virginia Radio Corp., licensee of WAJR, Morgantown and applicant for AM and FM f(i(i lilies ill PiftsbiirgJi.
RADIO SHOWMANSHIP