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I About to take the fatal step! 1^ Special events team for a special occasion.
WIND special events team, Easter Straker and Howard Miller, in
Here Come the Brides;
New Twist to Man-On-The-Street Show Sells for Amber Furniture Co.
AN original entertaining twist to the i basic boy-meets-girl theme is presented in WIND'S daily visit to the Chicago Marriage License Bureau. Five mornings a week, at 11:15 (when marriage license applicants turn out in greatest numbers) Easter Straker and Howard Miller set up WIND microphones to meet an amazing cross-section of blushing brides and slightly confused groomsto-be.
The Marriage License Bureau show has been sponsored almost from the first by the Amber Furniture Company, a chain of big volume Chicago home outfitters. The tie-in between the sponsor and his show is clearly evident since a sizeable percentage of Amber's new business stems from newly-marrieds. Amber stakes each couple appearing on the Marriage License Bureau to a shiny, new electric toaster, electric iron or some other equally desirable and hard-to-find gift.
AUGUST, 1946
Both Easter and Howard, ace WIND special events team, admit they have no pat format for the Marriage License Bureau shoiu. Generally, three couples are interviewed during the 15-minute segment, with two strong commercials handled by Miller. Prospective bridegrooms are interviewed by Miss Straker and the brides-elect are quizzed by Miller. George Strandt, WIND staff organist, opens and closes the show from the main studio with (you guessed it) the Wedding March.
Typical questions put to interviewees are "Where and how did you meet?" . . . "How did he propose?" . . . "Where are you going to live?" . . . "How long did you go together?"
Produced at minimum cost, the romantic show'Case of the Marriage License Bureau, combined with the understandable nervousness of many inter\iewees, contribiUe a consistent soiuce of amusingaudience building situations.
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