Radio showmanship (Jan-Dec 1946)

the stage and screen are featured over KROW, Oakland, Calif.. W-Th-F-S, 10:00-10:30 a.m. Commercials center around grocery items featured at the four groceterias operated by ANDREW WILLIAMS STORES. Jewelers TIC TOC CLUB From 7:45-8:15 a.m., seven days a week, every tic-toe of the clock means friends and sales for SHANE'S JEWELERS, Oakland, Calif., with a 30minute program supplementing the Sunday schedule at 11:00 a.m. Series has been aired over KROW for more than a year, is still going strong. Elements which build audiences include two numbers by the band of the week; a guest artist of the day; top tune of the day; a memory tune; a love letter and a love song, and a featured song for the lady of the day. KROW program director, R. W. Wassenburg, produces the show. Voicing is done by Doug Mitchell and Neal Edmonson. Laundries PERSONAL PROBLEMS Up to a year ago. the MARKET LAUNDRY. Oakland, Calif., had never done any radio advertising. At that time, KROW built a 30-minute record show. Masters o^ Rhythm, which went on the air every Sunday at 11:30 a.m. At the end of 13 weeks, MARKET LAUNDRY renewed its contract. Ditto at the end of 26 weeks. Its slogan, "For Better Service, It's Market Laundry," had achieved such excellent results that in June it expanded its schedule to include a thrice weekly quarter-hour, Personal Problems. Transcribed program featuring Allie Lowe Miles, is aired M-W-F. 9:00-9:15 a.m. Series is produced by H. S. GOODMAN. Participating PAY-OFF FOR POP Father had his day in a preFather's Day promotion stunt over KLO. Ogden, Utah. For six nights at 9:00 p.m.. from the stage of the Orpheum theatre, emcee Mark Lewis. Jr. selected fathers from the audience to compete in the KLO contest. A nightly winner was chosen for the first five nights, and these five were then judged on the sixth night via audience applause as indicated on the meter of the remote box. Each contestant on all of the five nights received theatre tickets, candy and tickets for the local baseball club, with a necktie for the winner of the nightly show. The final Pay-Off for Pop was a free airplane ride via WESTERN AIRLINES to West Yellowstone for both pop and mom. plus a two-day all-expenses paid vacation whi"h inrluded transportation by the YELLOWSTONE PARK TRANSPORTATION COMPANY and everything on the house at OLD FAITHFUL INN. Other gifts included photographs, a billfold, shaving set, hat, shirt, dry cleaning certificate and a full night's entertainment at Ogden's newest night spot. Particioating sponsors for the series inrluded WESTERN AIR LINES. HOTEL BEN LOMOND. ANDERSON JEWELRY COMPANY, ASAY & NATURA' TEXACO SERVICE. TRIBE'S HOME FURNITURE CO. and SEARS ROEBUCK. Sustaininii POD'UM PERFORMANCE Theory to the contrary, the biKgest mail pulling program on WGL. Fort Wayne, Ind., is not popular music, but rather the socalled long h^i'-ed music. For one full hour every Sunday evening listeners sit-in on Podium Performances. Requests for classical and semi-classical music to be played on the 10:30 p.m. program are what make the postman's burden heavy. Announcer Dick Wangerin wields the baton. Series is divided into several parts, with the Stolen Music Department one of the most popular. To point out to the audience how popular tunes in many cases are direct steals from the classics, the popular tune and its classical counterpart are presented. Promotion for the series included 500 invitation cards mailed to members of the Fort Wayne Philharmonic Society and to others interested in this type of music. CLAIMS TO FAME To help create greater understanding of radio's contribution to community life, this series will highlight the development of stations who subscribe to RADIO SHOWMANSHIP for their advertisers in various parts of the country. SALUTE TO KOOS A community points with pride! KOOS, Coos Bay, Ore., the ''Voice of Southwestern Oregon/' has given continuous quality broadcasts for 18 years. Affiliated with the Mutual network, Don Lee Broadcasting System, United-Pacific net^vork and the West Coast network, KOOS selects tops in entertainment value programs from these affiliations. Development of new ideas coincides with the times to keep this station in the upper bracket of the best in small town stations. There is a production department for network calibre shows produced locally. Short-handed throughout the war years, KOOS continued to maintain its quality production. Although advertisers had less merchandise to sell, they maintained institutional promotion in order to keep their name in front of their many listeners. KOOS points with pride to its many advertisers who have consistently used its facilities through the years. KOOS has gone another step forward in impro\ing the quality of their programming since returning servicemen have taken up their former positions. Complete reno\ation of studios, offices and e(]in'])iHent has been under way for se\ eral months. These changes have made possible the latest in accoustic development for the studios and control room, larger space for its staff personnel and a new RCA transmitter and console. KOOS increased its operation schedule to 24-hour service in January. Application is now on file for a regional fre(juency of 1,000-watts, directional antenna. Fr{'(|uen(v now is 2r)0-watts. 12.S0 kc. 286 RADIO SHOWMANSHIP