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PUBLISHER
Don Paul Nathanson
EDITOR
Marie Ford
EDITORIAL ADVISORY BOARD
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Chicago
San Francisco
Philadelphia
Chicago
Toledo
Omaha
)ITORIAL OFFICE • 1004 Marquette, Minneapolis 2, Minn. Telephone BRidgeport 0181 Marie Ford, Manager. (Business, editorial and generol office.)
OPYRIGHT . 1946 by Showmanship Publications, publishers of Radio Showmanship.
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COXTE.^TS
SEPTEMBER, li)r>
Vol. 7, No. 9
IT'S A DATE—
L. S. Donaldson Co., Minneapolis, Minn 295
QUALITY DOES IT—
Quality Furniture Co.. Mansfield, 0 298
SHOWMANSHIP ISN'T EVERYTHING—
David W. Dole, Henri, Hurst & McDonald, Inc 299
GOOD WILL WITH INTEREST—
Spokane & Eastern Division Bank, Spokane, Wash 302
FASHIONS IN MUSIC—
La Vogue Fashion Shop, Mankato, Minn 304
VIDEO HERE TODAY TO STAY!
Harold J. Bock, television manager, NBC, Hollywood 306
IT'S TIME FOR CHARM—
Women's Show Success Formula from WXYZ 307
PAY AS YOU GO ADVERTISING—
Darrington's Dry Cleaners, Allegany, Ore 310
AIRING THE NEW— New Program Ideas 312
SHOWMANSHIP IN ACTION— Merchandising Angles 313
CLAIMS TO FAME— Station Highlights 314
PROOF O' THE PUDDING — Results from Radio 315
JOHNNY ON THE SPOT— Spot Announcements 320
SHOWMANTIPS — Programs Briefly Noted 321
STATION PROMOTION— Listener Stimulants 322
SUBSCRIPTION RATES: United States and possessions, $2.50 one year; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents.
CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new.
SEPTEMBER, 1946
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