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Our Farm News is always presented with simplicity and apparent lack of showmanship wdiich seems to be appreciated by both farmers and city dwellers. This tends to make the bank and the bank's reporter more human; in other
words, just members of the connnunity with the community's best interests at heart. A good grass roots philosophy can never be far wrong, and in banking, as in radio, service is paying off in good will for Spokane and Eastern.
F
ashions in Music
Mus/c 0^ fs\ar{hattan Plus Hon-Commerc\a\ Chats to PasWionwlse Women by Oianer SeWs la Vogue as fs\ankato St\^\e Headquarters
by JERRY DEANE, production manager, KYSM, Mankato, Minn,
A HALF hour of poptilar music interspersed with chatter about women's fashions is the format of a radio program that would not inspire a radio producer to go into rhapsodies. But, let us tell yoti about Fashions in Music, and you will see how a simple formula turns out a radio show that is the talk of the town and the pride and joy of its sponsor. Jack Palmer, of the La Vogue Fashion Shop, Mankato, Minn.
BASIC ENTERTAINMENT
Fashions in Music is built around the Music of Manhattan orchestra (NBC Thesaurus) with vocals by Louise Carlyle
and W'illard Young. Norman Cloutier, director-arranger, adds the magic touch to fine music.
Now, we come to that part of the program which gives this half-hour, Thursday night feature its magnetic personality, its esprit de corps.
Six minutes out of each program is reserved for an informal, authentic and newsy chat about women's fashions by the sponsor of Fashions in Music, Jack Palmer. A recognized authority in the fashion field, Jack has lived, breathed and thrived on fashions for milady for the past 20 years. He attends the industrysponsored fashion shows and he goes sev
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RADIO SHOWMANSHIP