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W^ Material here is a digest of an address given at the 15th Annual Newspaper Week at the University of Colorado, Boulder, Colo.
Video Here Today to Stay;
Teleuieioers Haoe Opportumti^ for Sitting at Ringside of History
by HAROLD J. BOCK, television manager, NBC, Hollywood, Calif.
SINCE the late 1930's some people ha\e said that television was just around the corner. It actually was rounding the far turn in the 1940's when Hitler and Tojo and the others sent the world rocketing into a tailspin. Now that World War II is over, and production is beginning to assume some proportions of normalcy, television expects to have its first big year in 1946.
WHAT'S IN STORE
In television, as in radio, there will be entertainment and education for all, as the resources of the imiversity, the theatre, the church, the concert stage, the sports arena, and the whole wide world are tapped by the television camera, and supplemented by motion picture film.
I he proceedings of general ptiblic assemblies, pid)lic ioriuns, roiuidtable discussions and gatherings of like natine, will be augmented in effectiveness bv combined sight and sound broadcasts. Films, charts, photographs, graphs and other visual aids will be employed during such broadcasts to make clearer the objectives of the partic ipants.
Ihe most interesting and most treacherous field for television is the drama. It appeals to young and old alike. It has its own traditions based on the living stage, and a secondai y set dei ived from the moving picture. Siiall television be governed by these, or must it develop its own standards, principles and technicpies? It is too early to dogmatize about these things, yet it apf)ears that television can cliicc tly copy
neither the live stage nor the cinema.
What about motion picture in television? We feel that motion pictures will be a very important feature of television programs. The flexibility of films will be an asset to the program structine. Thei e will be features made exclusively bv films, and there will be interesting combinations of live talent and film.
RINGSIDE SEATS
The National Broadcasting Companv has pioneered in the televising of sporting events. We have covered boxing and wrestling matches, football, hockey and basketball games, horse races, and even marble contests. NBC has signed a cc^n tract for the exclusive television rights to all fights promoted at Madison Sc]uare Garden. \Vill it hurt the fight l)ox office? Mike [acobs answers: "Having worked with television for a number of years, I am convinced it will be a great boom to the fight business." The increased inteiest in football because of radio broadcasts is indicative of what will happen.
Spec ial events represent another opportunity for television. 1 he receptions of General Eisenhower and Admiral Nimit/ in Washington are typical of the history making events that have been televised and which will f)e an integral part of the television program pattern.
But when vou think of the vast opportunities we all have for sitting at the 1 ingside of history in tlie making, remember the revohaionary new method is not just around the corner. It is here!
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RADIO SHOWMANSHIP