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Talk to a woman about herself and what will make her look even lovelier, and she'll never leave her loud speaker. So, The Lady of Charm explains colors for individual types and how to select them, how to avoid mistakes in buying one's wardrobe, what men think of hats, slacks and sloppy sweaters; what they prefer in evening clothes, hostess gowns and the clothes a woman wears at home.
As for cooking, well, that is done in the Charm Kitchen which is the cooking section of the program. Here the pots and pans form an intriguing note in the background as the cooking is done; The Lady of Charm says, "You can win a man in the drawing room, then lose him in the dining room." The recipes and menus for things men prefer are designed with the thought "To fill 'em so full, they're too full to get out."
It may soiuid like fiui, btit it's all based upon good, down-to-earth recipes that are planned to be simple enough for even a novice to prepare, biu sufhc iently delicious to set everyone clamouring for more. While give-aways are not very common on the show, the Charm Kitchen conducted a Mow-' Em-Down recipe contest giving a daily prize for the best Mow
' Em-Down recipe received for the da\. The Lady of Cliarm realized that ever\ cook has a choice recipe she reserves for special guests to Mow-' Em-Down. The contest brought recipes by the scores, and sponsors were so intrigued with the contest that they volunteered to give tlu j)rizes and asked for the privilege.
Of course, the kitchen section includes plans for parties, weddings, menus for showers, ideas for home-making, interior decorating and even gardening. There are foiu' on the staff in the kitchen with two of them contribiuing their share to the testing. 1 hese are two hiuigry men who add interest, as well as conviction, to the proof of the pudding. Recipes are printed and sent out upon receipt of lei ters from listeners.
Behind all the thought and planning which goes into the programs, is the realization that they are fundamentally a medium lor advertising. Great care is exercised by WXYZ and Tlie Lady of Charm to accept no prodiu ts that are not of the highest standards. Therefore, they can be recommended with sincerity and the commercials are Avoven into the program so iniobtrusively, and always as the answer to the needs of the audience, that
• (Right) . . . Pearl Harbor interfered, but the CHRYSLER dealers of Detroit launched the Time for Charm broadcasts. After 26 weeks under their sponsorship, program continued on a participation basis. It now has 25 sponsors who use two to five participations weekly. Here a CHRYSLER dealer committee launches the Lady of Charm on her first broadcast.
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RADIO SHOWMANSHIP