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SHOWMANTIPS
New program ideas briefly noted.
Aircraft
DOUGLAS PARADE OF SPORTS To promote interest in its DC-6 and dive bomber airplanes, and to serve as an outlet for securing applicants for employment, the Douglas Aircraft Co., Inc., sponsors the Douglas Parade of Sports over KMPC, Los Angeles, Calif., on a five-a-week schedule. Featured on the 6:15 p.m. quarter-hour is KMPC's sports announcer. Bob Kelley, with the latest news in the sports world and interviews with sports personalities. Agency: J. Walter Thompson.
Department Stores
BAY'S SPORTS REEL It already had an in with the feminine audience through its five-a-week series, Dorothy Hudson, but the Hudson's Bay Company, Vancouver, B. C, didn't let the matter rest there. To get the ear of the masculine listener, Hudson's Bay added the Bay's Sports Reel to its CKWX schedule. Six times a week at 6:45 p.m., sports fans get a 10-minute package of up-to-the-minute sports news. Sponsorship began June 11, with Duke Mcl.eod as scripter-announcer, supported by CKWX announcer, Laurie Irving, who shares the reporting assignment and handles the commercials.
Both programs have been given heavy promotional support, with Hudson's Bay advertising the features in newspapers and store displays. CKWX gives added jniblicity via outdoor posters and street car cards.
Department Stores
the Bennings find the morning toast and coffee a pleasant interlude. Sponsored by Carson, Pirie Scott & Co., Chicago, 111., this homey, over-a-cup-of-coffee show features domestic patter, plus vocal and instrumental music. Highlight of each WBBM broadcast is a short dramatization. All commercial copy is incorporated into the running conversation of the script.
Bob Murphy as Boh Benning and Kay Campbell as Kay Benning portray musically inclined husband and wife in this quarter-hour, five-a-week show aired at 7:30 a.m. First Broadcast: June 3, 1946. Producer: Mary Agnes Schroeder.
Groceries
CAN YOU FIND IT? Housewives are met in their own bailiwick, namely, the markets and stores where they do their shopping, in San Francisco, Calif. Each day, KSFO crew visits a different market or grocery store, where emcee Bob Day interviews shoppers, matches wits with them in contests built around cooking, shopping and food, and starts three of the ladies off on a treasure hunt.
Three contestants selected each day are given clues describing the mystery item to be found on the store shelves, with prizes given for the best answers and speediest responses. A weekly grand prize of a wrist watch goes to the lady who can find the mystery item in the shortest length of time. Daily prize is a merchandise order from the store for the day. Show is transcribed at a different independent grocery store or market each day and is released over KSFO the following morning, 11:00-11:15, Monday through Friday.
Home Furnishings
BREAKFAST WITH THE BENNINGS Breakfast may be a trying lime of the day lor most lamilies, bin lliose who Breakfast With
SPIRIT OF SERVICE Heralding the opening ol its new fin niture showroom, the Smith X: Phillips Ck>., Canton, O., sponsored a half-hour WHBC dramatic program, The Spirit of Service, depicting the firm's 76 years of progress.
Written and produced by WHBC's news editors, Jim Dooley and Bill Babcock, the program lolcl c^t the firm's
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