Radio showmanship (Jan-Dec 1946)

PUBLISHER Don Paul Nathanson EDITOR Marie Ford EDITORIAL ADVISORY BOARD iaiph Atloss 'hilip Lasky ioger Clipp . T. Hagman '. Harold Ryan Harry Burke 3en Strouse Chicago San Francisco Philadelphia Chicago Toledo Omaha Washington, D. C. EDITORIAL OFFICE • 1004 Marquette, Minneapolis 2, Minn. Telephone BRidgeocrt 0181 Marie Ford, Manager. (Business, editorial and general office.) X)PYRIGHT • 1946 by Showmanship Publications, publishers of Radio Showmanship. NOVEMBER, 1946 Vol. 7, No. 11 RESEARCH: SOUND INVESTMENT— Richard Hess, Columbia Broadcasting System 367 NO END TO PERFEX DAY— K. C. Titus, adv. mgr.. The Perfex Co., Shenandoah, la 370 PERMANENT WAVE LENGTH— Myndall Cain Beauty Salon, Minneapolis, Minn 372 FOCUS ON MUSICAL PORTRAITS— Frank Stewart, KPRC, Houston, Tex 375 KIDS QUIZ UPS STORE BIZ— Lyle GriflRn, KOMA, Oklahoma City, Okla 376 NIGHTTIME IS PLAYTIME— I. V. Masia, Bauerlein Advertising Agency, New Orleans, La 378 BEST BUY FOR NEHI— Michael Vecchione, Nehi Bottling, Steubenville, 0 379 SHOPPING WITH CORNELIA— Rike Kulmer Department Store, Dayton, 0 380 BULL MARKET IN CINNAMON BEARS— Edward Breen, KVFD, Fort Dodge, la 381 RADIO REACHES FOREIGN GROUP— Harry J. Lazarus, Central National Bank, Chicago 382 SHOWxMANSCOOPS— Pictorial Review 384 PIXIE IN DIXIE— Wilfred J. Perry, Perry's Adv. Agcy., Raleigh, N. C 386 AIRING THE NEW— New Program Ideas 387 PROOF O' THE PUDDING — Results from Radio 388 SHOWMANSHIP IN ACTION— Merchandising Angles 390 SHOWMANTIPS— Programs Briefly Noted 391 SHOWMAN VIEWS— Syndicated Releases 392 STATION PROMOTION— Listener Stimulants 393 STATION SERVICE— In the Public Interest 394 SUBSCRIPTION RATES: United States and possessions, $2.50 one year; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new. NOVEMBER, 1946 • 363 •