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was started in Y's Up. It merely takes advantage of the tremendous appeal ot kids over the air. The John A. Brown Company and KOMA took full advantage of this potential, with newspaper advertisements and courtesy announcements used to stir up interest in advance of the first broadcast.
A small budget show, Y's Up nevertheless operates with four quiz masters, who also dotible on the commercials.
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ids Quiz Ups Department Store Biz
by Lyle Griffin
The show is divided into four sections. News and current events are handled by KOMA's director of special events. Bob Eastman; Oklahoma history by Allan Page, KOMA production chief; spelling bee by program director, Bill Bryan, and music by announcer-musician, George Ande.
BACKED BY SCHOOLS
The two "Y" groups in Oklahoma City provide the contestants, selected by coinisellors at the YMCA and the YVVXJA through a screening process. It's the boys against the girls, with an age range between nine and fifteen, when the show goes on the air, with eight contestants for single and group awards. All questions are screened by a board of school principals.
Awards are given by the John A. Brown Company and the State Theatre. The program is run on a point system for correct answers, and Brown's gives a five dollar merchandise certificate to the contestant with the highest score on each broadcast. Each participant gets two theatre tickets. The idea for the show came from within KOMA.
• Five contestants try to get a shot at a 5-point question. Highest individual scorer to date, with 40 out of 48 points, is 9-year-oId Dick Bohanon (extreme right).
NOVEMBER, 1946
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