Radio showmanship (Jan-Dec 1946)

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to SHOWMANSCOOPS RADIO SHOWMANSHIP welcomes unusual photographs of merchandising stunts used by businessmen to promote listener interest in their radio programs. mm,mmMmm»f' • (Above) ... In at the photofinish when Ben J. Studer, of the STUDER PHOTO COMPANY, San Antonio-Austin, Tex., signs for Musical Snapshots is Charles W. Balthrope (left), KABC manager; Ward Wilcox, radio director of the THOMAS F. CONROY ADVERTISING AGENCY and president, Thomas F. Conroy. Featured on the daily series of four quarter-hour programs is diversified music. • 384 • • (Left) . . . Plenty wise to WSOC's local and network programs is the Charlotte, N.C., man-on-the-street. (For story, see Showmanship in Action, p. 390.) RADIO SHOWMANSHIP