Radio showmanship (Jan-Dec 1946)

SHOWMANTIPS New program ideas briefly noted. Automobiles OFF THE RECORD Popular music in medley form is presented to KMPC, Los Angeles, Calif., listeners Off the Record for Marshall and Clampett, used car dealers. Popular music, orchestral and vocal, with guest appearances of stars from radio, screen and stage comprise the program. Broadcast schedule: Sunday, 11:05-12:00 (noon); 12:15-1:00 p.m. Triple-threat, Ira Cook, scripts, produces and emcees the show. Agency: Smith, Bull & McCreery. Commercials invite listeners to visit Marshall Sc Clampett to buy or sell a used car. Emphasis is also put on the firm's service department. Candies ONTARIO PANORAMA In the province of Ontario, the good neighbor policy begins at home. To give residents of the province a chance to know its various communities, CFRB, Toronto, presents Ontario Panorama as a weekly feature. Since the 1944-45 season, the show has originated from 54 towns and villages within a radius of 200 miles of the CFRB studio. Mileage for producer, Al Savage and announcer, Gordon Sinclair: 9,000 miles. Presented on the series are editors of weekly and daily newspapers, with 336 interviews the record for the past two seasons. Gate receipts in that period from townsmen who attend the broadcasts total $6,000, with all the money going to local charities. In addition, $2,700 has been given in direct donation. Ontario Panorama was created as a sustaining feature in 1943, but in a mere matter of a few weeks, it was under the banner of Willards Chocolates. Ltd. Sustaining YOUR HOME TOWN REPORTER As a part of an expanding news department, KIDO, Boise, Idaho, has began a daily 15-minute news broadcast of local events and happenings. With KIDO news director, Hugh Shelley, as Your Home Town Reporter, the series is aired Monday through Friday, 10:00-10: 15 a.m. Direct mail cards were sent to all churches, clubs, other civic organizations in the KIDO listening area inviting them to contribute. VOICE OF CARELESSNESS While few^ people see him, the Voice of Carelessness is heard five times weekly over KPRO, Riverside, Calif., reminding listeners to shun his companionship. Aired Monday through Friday at 9:30 p.m., the fiveminute feature presents an up-to-theminute record of the day's traffic fatalities and injuries. Show^ opens with the screech of brakes and a loud crash w^hich fade into the Voice of Carelessness bidding listeners to give heed to his day's work. Vital statistics come from the police department and the State Highway Patrol. Feature closes with the Voice boasting of his deeds for the day. Tag line: "You may be next if you heed the Voice of Carelessness." Series is presented as a public interest feature. ANYTHING GOES In Memphis, Tenn., Anything Goes w4ien it's time for announcer, Ted Harding and the \VHHM record show. And the taller the corn the more the audience seems to grow. AVhen listeners were told to wt ite their screwball record requests on anything handy, the postman brought in requests written on everything from Christmas cards to cleansing tissue. Since then, show has featured a weekly contest for the most cle\"er entries which tie-in with requested tunes. The come-on: Nylon hose to the winners; three pair for first place, two pair for runner-up and one pair for third place. To the house w^ife who requested Bell Bottom Trousers, sent in a miniature pair of sailor pants, sewing machine made, went the blue ribbon the first week the contest was aired. NOVEMBER, 1 946 391