We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
n
When an advertiser devotes better than 75 per cent of his advertising budget to radio, it icoidd seem that he was a satisfied user of the medium. Turco Products, Inc., is just that. And with reason. According to Harry liorick, Turco's director of public relations, sales have shoivn a steady aiul consistent increase with radio advertising.
CU^Z)
the product change and asking her "/o look for the bright blue box on the tracer's shelves."
CONSUMER ADVERTISING
Later three outstanding radio shows, 4rt Linkletter on KROY, Sacramento; Maggie McNellis, KTAR, Plioenix, and KUOA, Tucson, and the /^n>?7f//v Grocer 3ver KSFO, San Francisco, were used to ducate consiuners to the many and aried household uses for the impro\ed :leaner. Turco's singing commercial, ivritten and scored by Ralph Hallen
p^r#s#^#^#sr^^#s#sr^sr«sr^^s#s#^#s#s#sr^s#s#^r^s#s#s#^#sr#s#^#^tfs#s<^
■::
Sing a Song of Washday
(Turco Sings Its Radio Commercial i
"Listen to the sxvish of a tub full
of laundry Clothes will come out so bright
and gay You'll never have another blue
Monday Xow that you icash witJi gentle
Tay.
Tay for your laundry, Tay for
your dishes Tay for your rlefniing about the
house Tay is gentle, Tay is tJwrough (VOICE: In fact, Lady, Tay is
Tayriffic) (jet a bright blue box of Tay
todayr
beck, was introduced on these programs. It has generated fa\orable response wherever broadcast.
At the present time, to capture an ever increasing ntimber ot new customers for Turco Tay, Turco is sponsoring Tiilton Lewis, Jr., over the basic California network three times a week at 4:00 p.m. In addition, The Gadabouts, a top flight trio formerly appearing on the Baby Snooks show, are featiued in a spot announcement campaign, again featuring the singing commercial, aired over local stations in Tucson, Phoenix, Albuquerque and Durango, Colo.
Ix its selection of time and stations, Turco has had but one criterion, namely, to reach as many feminine listeners as possible.
DEALER'S, TOO
fiowever, Turco doesn't limit itself entirely to consumer radio advertising. Both trade paper advertising and bulletins to brokers stress the fact that Turco's consistent advertising builds dealer volume on Tay.
luRco Products, Inc., with headquarters in Los Angeles, Calif., has been in the field of industrial cleaners for 25 years, and maintains factories and laboratories (research, production, control) in Los Angeles, Chicago and Houston. Through its national sales organization it has provided service to all industry, and it has specialized in problems related to the chemical treatment of the surface of materials. Turco Tay is the first consumer product scheduled for national distribution by Turco Products, Inc.
DECEMBER, 1946
• 405 •