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Formula of Western Music To Build Dealer Good Will Consumer Acceptance Successful for Henrij iohrey Company, Meat Packers
EVERY day in the week, Monday throngh Saturday, at 9:45 a.m. over KQV, Lohrey's Texas Rangers serenade the housewives oi Pittsburgh and Allegheny County. This daily radio program is now approaching the fourth anniversary to establish itself as a long run champion. Lohrey's Texas Rangers have been on the air without interruption for a longer period than any other radio program sponsored by a meat packing firm in Pittsburgh.
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L-ohrey's^ Texas Rangers don't sing the popular new songs of the day, but specialize in the familiar folk songs of America; the heart-warming ballads of the plains and prairies, the rollicking novelties of the cow country and the sacred hymns of the church. Folks in Pittsburgh tune them in and keep coming back for more. Which is sufficient cause for satisfaction.
CAMPAIGN WITH A PURPOSE
Almost four years ago, Ike W. Duffy, largest independent hog shipper in the United States and well-known meat packer, came to Pittsburgh for a conference with William M. Yeager, president of the Henry Lohrey Company, in which firm Mr. Duffy has an interest. The war was on and Mr. Dtiffy foresaw the development of conditions in the meat packing industry which would call for close contact with the consmning public. He wanted a warm, human, friendly contact with the American housewife, not only for the purpose of
Listeners gather around the TEXAS RANGERS camp fire lighted in Pittsburgh for the HENRY LOHREY COMPANY over KQV.
RADIO SHOWMANSHIP