Radio showmanship (Jan-Dec 1946)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1946
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1946)
Leaf #:
000424
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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/ Komance of the Kanchos Title Insurance S Trust Co. In Third Year of Sponsorship of Dran]atized Historical Series # Marguerita, Dolores' ai believes Jimmy to be a foi hunter, Fernando is too sletl to be of much help, so Ml guerita decides to enlist the of Captain Otis, an old fric of the family. • Romance blooms as Jimmy proposes to Dolores. Uncle Fernando is asleep, as usual. THE romance and adventure of California's rancho period live again each Sunday night over KNX, Hollywood, when a top-notch dramatic cast presents Romance of the Ranchos. Beginning with the first broadcast, Romance of the RancJios has paid rich dividends to its sponsor, Title Insurance Sc Trust Company, Los Angeles, largest land title company in the Avorld. Now in its third year, this half-hour show consistently tops all local Hooperatings, with percentages ranging from 5.9 to 8.0, and even otUranks many T.C. shows. Romance of the Ranchos is a good will entertainment program, designed to do a long-range institutional and public relations job. The format is ideally suited to the nature of the sponsor's btisiness, since Southern California land titles trace back to the original Spanish land grants. National recognition was accorded the j3rogram on May 1, 1946, when it received the 1915 national radio award, sponsored annually by the City College of New York, ''for the most effective institutional sponsored non-network pro • 412 • RADIO SHO WM ANSH I P