Radio showmanship (Jan-Dec 1946)
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THE IDEA FILE
A directory of all programs reviewed in RS this past year. Numerals indicate issue and page number.
AMATEUR SHOWS Yottth Center Parade Southern amateur hour for those
under 16. 2-46, p. 54. Vagabond of the Air Readings from prose and poetry.
2-46, p. 58. Heider's Showcase Young and old in amateur show.
2-46, p. 61. Jerry Ann Talent Teen-age talent in the spotlight.
2-46, p. 64. Youth Takes a Bow Youngsters in action. 3-46, p. 88. Search for Stars Local talent auditioned. 10-46, p.
357.
CHRISTMAS PROGRAMS Good Saint Nicholas is Always Good Summaries of
11 Santa Claus shows. 10-46, p. 332. Chorus of Greetings Merry Christmas from and for
sponsors. 10-46, p. 336. Your Christmas Story Teller Carols coupled with
legends. 10-46, p. 350. Adventures in Christmas Tree Grove Santa's factory
plays setting to come-to-life story book characters.
10-46, p. 350. Chimney Chats With Mrs. Santa Claus The feminine
side takes the spotlight to radio North Pole toy
news. 10-46, p. 351. Christmas Around the World Description of Christmas everywhere, keyed to young and old. 10-46, p.
351. Santa's Magic Christmas Tree Combination of magic
lamp, dream world and Santa land. 10-46, p. 352. Joy to the World Christmas stories, fact and fiction.
10-46, p. 352. Cinnamon Bear Designed to draw youngsters. 10-46.
p. 352; 11-46, p. 381.
CLASSIFIEDS AND VITAL STATISTICS
Swan's Swap Shop Unloading spot for white elephants. 1-46, p. 27.
Air Exchange Want ads via air. 9-46, p. 316.
Stork Corner Reporter Who's new in the nursery. 9-46, p. 321.
DRAMA
So the Story Goes Human interest stories by Johnnie Neblett. 1-46, p. 30.
One Man's Destiny The men who make front page news, subject to incident dramatizations. 2-46, p. 60.
Dominion Air Theatre Contrasting dramatic entertainment. 4-46, p. 134.
Tobie and Susie The life of a young married couple. 5-46, p. 173.
Good Will on Wheels Dramatized stories of the Northwest region with music on the side. By Ken Tillson, radio director, MacWilkins, Cole 8C Weber, Adv. 7-46, p. 230.
Jewel Box Theatre Dramatizations mixed with talks on gems for good entertainment and education. 12-46, p. 410.
FARM FEATURES Farm Facts and Fun Information and entertainment
for rural Nebraska listeners. 1-46, p. 26. Co-op Joins Up With Radio Radio and Co-ops co-op,
successfully. By Don Edison. 2-46, p. 46. Radio Wins a New FriSnd Summary of a furniture
company's radio activities, with accent on a barn
dance. 2-46, p. 55.
Farm Counselor Talks Five years of farm broadcasts. 5-46, p. 176.
Cargill Calling Dealer-customer request musical; recorded farm interview. 6-46, p. 213.
A Farm News Formula for Broadcasters Farm news in the general sense. By Earl Williams, KFAB, Omaha-Lincoln, Nebr. 8-46, p. 264.
Science in Farming What's new in farming, authoritatively. 8-46, p. 277.
Good Will With Interest Service slanted toward the farmland. 9-46, p. 302.
Consistency Does It Dinnertime boys give parties on the air and at farm gatherings. 10-46, p. 335.
FASHIONS Fashion Show Fur fashion contest and radio promotion. 2-46, p. 68. Styles in Tempo Pleasant music with a splash of
fashion notes. 4-46, p. 132. Style Notes Five minutes of fashion features. 5-46, p.
174. Joanne Taylor Speaking Fashion guide, Emily Post
and Dorothy Dix combined. 6-46, p. 194. Radio Parade of Mannequins Window models come to
life for fashion report. 7-46, p. 224. Fashions in Music Popular music spiced with fashion
flashes. 9-46, p. 304. Spotlight on Fashions Local fashion flasher plus a
Hollywood forecast. 10-46, p. 354.
FOODS
Eat-itorially Speaking All there is to know about hundreds of foods. 4-46, p. 140.
Daily Recipe Winners Sell Butternut Flour Contest with recipe winners aired and mailed. By Harold S. Roll. 6-46, p. 193.
Margaret Goes Marketing Radio shopper with masculine quizzers. 6-46, p. 203.
Market Basket Suggestions for the shopper. 6-46, p. 213.
Kitchen Klatter Info on cooking, canning, menus, etc., by a cooking authority. 6-46. p. 244.
Can You Find It Grocery shoppers interviewed and sent on treasure hunt. 10-46, p. 356.
GENERAL ARTICLES
Stand in Good Conscience Ins and outs on program structure. By Robert D. Swezey, Mutual Broadcasting System. 1-46, p. 5.
No Rule of Thumb Program popularity polls. By Fin Hollinger. 3-46. p. 86.
Ad-vice to Department Stores Basic principles for good commercials. By Maxson Bevens, commercial manager, KGHF. 4-46, p. 114.
A Plug for Plug-Uglies Dynamic defense of radio. By Leo Boulette, Leo Boulette Adv. Agcy. 4-46. p. 116.
Advertisers' Roll of Honor 5-25 year records of radio advertising. 4-46, p. 120.
Looking Ahead Together Advertising of tomorrow. By Charles A. Storke. managing director. KTMS. 4-46, p. 130.
What's In a Lottery Answers to questions concerning legality of lotteries. By E. J. Sperry, radio director. W. E. Long Co. 5-46, p. 149.
250 Watts of Showmanship Notes on promotion, originality and showmanship. By Chet Behrman. production manager, WKMO. 5-46, p. 149.
DECEMBER, 1946
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