Radio showmanship (Jan-Dec 1946)

Milk and Honey Sister Sue reads the funnies and says happy birthday. By Len Nasman. 5-46, p. 159. NCR's Invitation to Youth Children's party wrapped around a quiz, music, youngsters and food. 5-46, p. 163. Hi-Jinx for High Schools Variety program, written, produced and enacted by teen-agers. 5-46, p. 165. Teen-Age Time Chorus, questions, lowdown on current "conversation stuff, " and notations to Mom. 5-46, p. 168. Calling All Girls Transcribed feature for teen-age fashions. 5-46, p. 169; 176. Teen-Age Time Promotion and program. 6-46, p. 196. Tomorrow's Citizens High schools on a hey-day. 6-46, p. 199. Kiddie's Klub Games for birthdayers, aired and otherwise. 6-46, p. 206. Joe Palooka Comics character sells ice cream and health. 7-46, p. 239. Hi-Teen Board Hi-school gals give with the dope on how to be date bait; fashionside to chatterside. 7-46, p. 240. For Children Only Music and story telling, letters and interviews, all for the younger set. 7-46, p. 240. Youth Rules Dairyland Throne Prizes by the barrel for definitions and tune favorites. 8-46, p. 261. Teen Jamboree Series from roller rink; game-packed with prizes. 8-46, p. 281. LeRoy Miller Club Appeal to teeners, but al.-^o geared to family. 8-46, p. 284. Campus Radio Theatre General taJent corraled to air. 8-46, p. 284. It's a Date Vacation show to keep teen-agers entertained. 9-46, p. 295. Kiddie Quiz Answer questions or sing a song. 9-46, p. 313. Tennessee Jed Hits Target Rootin' tootin' hero who also croons. By Anne Ballentine, J. Walter Thompson Co. 10-46, p. 344. A Pixie in Dixie One man and a variety of fairy tales and characters. By Wilfred J. Perry, Perry's Adv. 11-46, p. 386. Lightning Jim The Western frontier still roars on for children. 11-46, p. 389. Student Forum Round table of junior college students. 11-46, p. 394. Kids Quiz Ups Department Store Biz Boys versus girls, selected by the Y for a general quiz. By Lyle Griffin. 11-46, p. 376. Hi-Teen Quiz Teen-age quiz show fills bill for dairy. 12-46, p. 406. MULTI-PROGRAM OPERATIONS Hoif Radio Did a Job for My Country Public utilities in public service. By W. F. Stevens, Westchester Lighting Co. 2-46, p. 44. Rise and Shine Four programs: two music, one drama, one news, condensed to one story. 2-46, p. 66. With Benefit to Health Program variety for a diagnostic clinic. By Robert Selby, Smith Bull 8C McCreery Adv. Agcy. 3-46, p. 84. Hi-Class Bakery Doesn't Loaf on the Job Variety in programs, with excellent results, saleswise, keeps bakery on air for ten years. 3-46, p. 85. Lyon Van Moves On the Air How a storage company feels about radio advertising. 3-46, p. 86. Sales in Our Time Over-all of a department store in radio advertising. 4-46, p. 127. Early Bird Catches lis Listeners Nine years on the air and neat profit in the pocket. By Jane ChamberIain. 5-46, p. 160. In Tune With the Times Brewery keeps abreast of current needs; with success. By Fred M. Jordan, executive vice president, Buchanan & Co. 8-46, p. 258. Your Health, Sir News, home forums, spots, et al., introduce a new food product. 8-46, p. 276. No End to the Perfex Day Radio carries the sales burden for household cleaner. By K. C. Titus, advertising mgr., the Perfex Co. 11-46, p. 370. It's a Permanent Wave Length Variety on the air and in the beauty salon. 11-46, p. 372. Best Buy for Nehi Drama and news keep the Nehi bottles moving. By Michael Vecchione, owner-manager. 11-46, p. 379. It's Master's Voice Summary of over-all radio activities which tick for Zinsmaster Baking Co. 12-46, p. 402. Song O' Washday Singing spots up biz for all-purpose cleaner. 12-46, p. 404. Time Without End Radio pioneer still stresses radio to dominate local coffee market. 12-46, p. 415. MUSIC They Sing Its Praises Beer bubbles music with profit. 1-46, p. 9. Hymns of All Churches Story behind a 12-year-old, 2-network favorite. 1-46, p. 10. Sincerely Yours Wine, women, song plus Kenny Baker. By S. M. Watt, president, Gallo Wine Co. 1-46, p. 12. Style Tales Well Told Femininity served by fashion center and musical air show. 1-46, p. 18. Musical Time Clock Live talent for a drug store newsmusic program. 1-46, p. 23. Brunch With Bill Variety show featuring practically everything. 1-46, p. 25. Music Masquerade Mystery tunes unless you remember the last two decades. 1-46, p. 28. Sunny Side Up Music, chatter, audience participation with awards. 1-46, p. 29. Musical Romance Lovable youngsters, much in love, with love songs. 1-46, p. 33. A Date With Music Music for children? Yes! 1-46, p. 34. Masters of Rhythm Bing Crosby croons for laundry. 2-46, p. 60. Polka Time Tunes for a polka-minded public. 2-46, p. 65. Reminiscin' With Singin' Sam Homespun philosophy and home'.pun music. 2-46, p. 69; 6-46. p. 206 8-46, p. 272. Louise Massey and The Westerners Transcribed West' ern tunes. 2-46, p. 60. Concert Music Quality music for a quality product. 3-46, p. 94. Confidentially Yours Easy noon-time listening. 3-46 p. 94. A Date With Music Potpourri of all-time hits. 3-46 p. 95. Detect-A-Tune Telephone tune for cash award. 3-46 p. 98. Western Jamboree Music via the hillbilly. 3-46. p 102. Bekins Keeps on the Move A musical program story, and highlights of cast and storage company spon' sor. 4-46, p. 118. Talk O' the Town A baker who sings for his prod uct. 4-46, p. 128. Jam Session The tnusicians and music that made jazz 4-46, p. 131. 1420 Melody Lane Friendliness established through Sunday music. 4-46, p. 133. Romantic Music Melody for sales to the ladies. 4-46, p. 136. Mild and Mellow In both the music and the beer it sells. 4-46, p. 138. Make Believe Ballroom An orchestra with make-believe ballroom background. 4-46, p. 139. Art and His Rhythm Riders Music from and for automobilists. 4-46, p. 142. The Pate Civic Concert Choral presentation for listeners or watchers. 4-46, p. 142. Stein Songs Brew Sales Music of by-gone days. 5-46, p. 162. Quality Hour Does It Music with commercials by the advertiser himself. By Wilfred E. Lingren. 5-46, p. 164. Art Van Damme Quintet Early morning accordian, bass, guitar and drums. 5-46, p. 167. DECEMBER, 1 946 • 419 •