Radio showmanship (Jan-Dec 1946)

Nehi Hammers It Home Soft drink company keeps its name news while sponsoring news. By N. W. Brandon, ass't mgr. WSAV, Savannah, Ga. 10-46, p. 340. Good Footwork Did It Listener demand keeps shoe store on the air. 10-46, p. 387. News Noontime news, and Fulton Lewis, Jr. 11-46, p. 388. Your Home Town Reporter Daily report of local happenings. 11-46, p. 391. QUIZ Kline's Quizzer Customer quizzing. 1-46, p. 22. 10-50 Quiz 10c to 50c questions for the man-on-the street. 1-49, p. 29. License Quiz Telephone quiz with car owners as par ticipants. 3-46, p. 99. Password Please Telephone quiz in a variety of forms 3-46, p. 99. Tello-Test Telephone quiz with prizes for all. 4-46 p. 138. National Street Quiz Sidewalk queries at store's front 5-46, p. 170. Do You Know the Answer Telephone quiz. 6-46, p 204; 8-46, p. 282. Saxton's Sidewalk Survey Man-on-the-strect opinion poll. 6-46, p. 207. Studer's Street Reporter Candid opinion snapped on the street. 7-46, p. 242. Housewives Quiz for Laundry Biz Regular quiz plus tie-in for sponsor. 8-46, p. 270. Dollars for You A bank tries a telephone quiz. 8-46, p. 278. Pass the Pesos Latin-American slant for Texan questioning. 10-46, p. 354. Man on the Street Street quiz. 10-46, p. 357. Curbstone Quiz Contestants picked oflF the curb for man-on-the-street show. 11-46, p. 390. Are You Wise Questions about NBC and WSOC programs. 11-46, p. 390. SPORTS Friendly Does It With Radio Basketball on the air. By Evelyn Heronymus, Friendly Finance Corp. 3-46, p. 82. Outdoors in Louisiana Sports in any form. 3-46, p. 93. Roving Reporter Sports news and discussion by a man who knows. 3-46, p. 106. Hits and Scores Baseball scores coupled with popular song hits. 8-46, p. 277. Sports Answer Man Stories, answers, and sports facts. 8-46, p. 285. Sports Parade Key program for a wide and varied sports coverage. 9-46, p. 312. SPOT ANNOUNCEMENTS Listings Out of the Air Real estate listings through a spot announcement schedule. By Frank L. McGuire, Portland, Ore. 10-46, p. 338. O/' Man Winter Service spots as traffic directors during winter storms. 11-46, p. 394. Commercials a la Television How advertising will be done over television sets. 4-46, p. 124. Front Row Center Telecoverage of sports. By Don McClure. television bureau, N. W. Ayer 8C Son, Inc. 7-46, p. 225. Video Here Today to Stay Two sides on television presentations. By Harold J. Bock, television mgr. NBC, Hollywood. 9-46, p. 306. WOMEN'S FEATURES Stork Club News Advice on child care. 1-46, p. 24. The Blue Flame Features about things in the woman's world. 2-46, p. 62. Radio Shopper Music, news, weather reports and shopping news. 2-46, p. 67. Women Today News of outstanding women, theatre and original verse. 2-46, p. 68. At Home With Kay West Fashion, food and fun chit-chat. 3-46, p. 103. Block's Make-up Box Cosmetic news coupled with romantic music. 4-46, p. 113; 8-46, p. 268. Mother's Health Class Exercises for the busy mother. 4-46, p. 131. Armchair Planning Pianologue trips with food tie-ins. 4-46, p. 134. Feminine Viewpoint With Carla Chatter and interviews. 4-46, p. 137. Bay Shopping Hostess Shopping news and hints for the homemaker. 5-46, p. 155. Wishing Well Dreams come true with plenty of results. 5-46, p. 172; 6-46, p. 192. Values We Live By A package of humor, human interest, public service or book reviews. 5-46, p. 173. Jane Dillon Picture of what's what and store specials. 5-46, p. 173. Homechats News of women, food, fabrics, books and tidbits of this 'n' that. 5-46, p. 175. Shoppers Special Music, weather and time. 6-46, p. 213. Your Baby Cradle crowd suggestions, plus gifts. 7-46, p. 241. Home Ideas Suggestions, yes. 8-46, p. 285. Henry Dupre Whimsy, poetry, music and philosophies for women. 8-46, p. 285. It's Time for Charm How to acquire the charm that brings romance. 9-46, p. 307. Talkin' Time Items that interest the little woman. 9-46, p. 318. Woman's Club Local, national spots, chain programs, plus local news and anniversaries. 9-46, p. 319. Radio Market Basket Hard-to-get items as prizes for identification of mystery tunes. 9-46, p. 321. Breakfast With the Bennings Listeners share a cup of coffee with a couple who give with music, chatter, and drama. 10-46, p. 356. Shopping With Cornelia Interviews with shoppers and celebrities in store, with accent on merchandise. 11-46, p. 380. . TELEVISION Tele-Coverage by the Can Films will further television. By Joseph A. Thomas, president, Telefilm Studios. 2-46, p. 41. What Price Television Television: public interest, education, networks. By Niles Trammell, president, NBC. 2-46, p. 42. Product Demonstration in Television Advertising sketches for television. By Gladys Kamer, Reiss Advertising Agency. 3-46, p. 78. Two In One Film versus live talent for television. By Karn Knipe, Anderson, Davis 8C Platte, Inc. 3-46, p. 87. Television in Present Tense Today's importance in television. By Fran Harris, director of television, Ruthrauff & Ryan Adv. Agcy. 3-46, p. 90. VETERANS On to Civvy Street Interviews with vet, an employer, for rehab made easier. 1-46, p. 17. The Job Reporter Job scoops to aid reconversion. 1-46, p. 24. Veterans of Victory Finding jobs and business opportunities for vets. 3-46, p. 93. Voice of the Veteran Views on public issues. 4-46, p. 142. Jobs for GI Joe Placing the man-come-back to work. 4-46, p. 142. Vets Unlimited Fitting the veteran for what he's qualified to do. 9-46, p. 321. House for Joe House built on air, giving instructions for veterans building 11.46} p. 394. D E C E E R , 19 46 • 421 •