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MARCH
Sponsor: Friendly Finance Corp. Station: WHBL, Sheboygan, Wis. Program: Sports. Department: Special Article, p. 82.
Sponsor: Western Securities Co. Station: KBON, Omaha, Neb. Program: Life or Death. Department: Airing the New, p. 95.
APRIL
Sponsor: Farmers 8C Merchants National Bank. . Station: WINC, Winchester, Va. Program: Around the Town. Department: Airing the New, p. 134.
AUGUST
Sponsor: City Savings Bank.
Station: WAYS, Charlotte, N. C.
Program: Dollars for You.
Departmetit: Showmanship in Action, p. 278.
SEPTEMBER
Sponsor: Spokane 8C Eastern Division Bank. Station: KG A, Spokane, Wash. Program: Farm News Reporter. Department: Special Article, p. 302.
Sponsor: Floyd A. Allen Investment Co. Station: KMPC, Hollywood, Calif. Program: Open Forum. Department: Proof O' the Pudding, p. 315.
Sponsor: Salinas National Bank.
Station: KDON, Monterey-Salinas, Calif.
Program: News.
Department: Proof O' the Pudding, p. 318.
OCTOBER
Sponsor: Oakland Federal Savings 8C Loan Ass'n. Station: KLX, Oakland, Calif. Program: Children's Hour. Department: Special Article, p. 337.
NOVEMBER
Sponsor; Central National Bank.
Station: Varied. (Foreign language stations.)
Program: Native Music.
Department: Special Article, p. 382.
DECEMBER
Sponsor: Title Insurance 8C Trust Co. Station: KNX, Hollywood, Calif. Program: Romance of the Ranchos. Department: Special Article, p. 412.
. FLORISTS . FEBRUARY
Sponsor: Bobby's Flower Shop. Station: KM AC, San Antonio, Tex. Program: Language of the Flowers. Department: Proof O' the Pudding, p. 65.
JUNE
Sponsor: Florist's Telegraph Delivery Ass'n. Station: WOWO, Fort Wayne, Ind. Program: Modern Home Forum. Department: Airing the New, p. 202.
JULY
Sponsor: Braswell's Flower Gardens. Station: KTHT, Houston, Tex. Program: An Orchid to You. Department: Special Article, p. 228.
Sponsor: Kelly-Scherrer Flower Shop; St. Anthony
Hotel Flower Shop.
Station: KMAC, San Antonio, Tex.
Program: Flowers for the Happiest Happenings.
Department: Showmanship in Action, p. 241.
MARCH
Sponsor: Milton Oil Co.
Station: KXOK, St. Louis, Mo.
Program: License Quiz.
Department: Showmanship in Action, p. 98.
• GROCERIES • JANUARY
Sponsor: Golden Dawn Foods. Station: WPIC, Sharon, Pa. Program: News. Department: Special Article, p. 19.
Sponsor: Klauber-Wangenheim Co. Station: KFSD, San Diego, Calif. Program: Music Masquerade. Department: Showmanship in Action, p. 28.
Sponsor: Swift & Co.
Station: WING, Dayton, O.
Program: Sunny Side Up.
Department: Showmanship in Action, p. 29.
FEBRUARY
Sponsor: Varied.
Station: WOWO, Fort Wayne, Ind.
Program: Meet Your Grocer.
Department: Showmanship in Action, p. 64.
MARCH
Sponsor: Great Eastern Stop and Shop Markets. Station: WPAT, Paterson, N.J. Program : Market Reporter. Department: Airing the New, p. 95.
Sponsor: Penick & Ford.
Station: KEX, Portland, Ore.
Program: At Home With Kay.
Department: Proof O' the Pudding, p. 103.
APRIL
Sponsor: Fisher Food Stores. Station: WTAM, Cleveland, O. Program: Armchair Planning. Department: Airing the New, p. 134.
JUNE
Sponsor: Wadhams 8c Co. Station: KXL, Portland, Ore. Program: Tello-Quiz. Department: Special Article, p. 198.
Sponsor: Lucky Boy Markets.
Station: KDON, Monterey, Calif.
Program: Kiddie's Klub.
Department: Showmanship in Action, p. 206.
AUGUST
Sponsor: Yami Yogurt Products.
Station: KFI, KHJ, Los Angeles, Calif.
Program: Art Baker's Notebook; Norma Young's
Food and Cooking Program.
Department: Special Article, p. 276.
NOVEMBER
Sponsor: Perfex Co.
Station: Varied.
Program: Spot Announcements; Participating.
Department: Special Article, p. 370.
DECEMBER
Sponsor: Turco Products, Inc. Station: Varied. Program: Singing Spots. Department: Special Article, p. 404.
Sponsor: Wilkins Coffee Co.
Station: Varied.
Program: Varied.
Department: Special Article, p. 415.
• GASOLINES • JANUARY
Sponsor: Union Oil Co.
Station: Pacific Coast.
Program: Adventures of Michael Shaync.
Department: Showmanviews, p. 34.
• HOME FURNISHINGS • JANUARY
Sponsor: Gustke & Son. Station: WELL, Battle Creek. Mich. Program: Public Schools Spelling Bee Department: Showmanship in Action,
p. 28.
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RADIO SHOWMANSHIP