Radio showmanship (Jan-Dec 1947)

DNAL BROADCASTING G0« GENERAL jfeRARY OCKEFELLER PLAZA, NEW EDITOR Marie Ford EDITORIAL ADVISORY BOARD Roger Clipp C. T. Hagman J. Harold Ryan Harry Burke Ben Strouse Philadelphia Chicago Toledo Omaha Washington, D. C. Wilt Gunzendorfer Lloyd E. Yoder Philip Losky San Francisco Denver San Francisco EDITORIAL OFFICE • 1004 Marquette, Minneapolis 2 Minn. Telephone BRidgeport 0181 Marie Ford, Monager. (Business, editorial and general office.) COPYRIGHT • 1947 by Showmanship Publications, publishers of Radio Showmanship. CONTENTS JANUARY, 1947 Vol. 8, No. 1 THE OPEN MIKE— Two Minute Interviews 5 DEPARTMENT STORE DISCOVERS RADIO— C. E. Chappell & Sons, Syracuse. N. Y 6 GOOD WILL INSURANCE— Mutual Benefit Health & Accident Ass'n., Omaha, Nebr 9 FABULOUS IS THE WORD— New York Jewelry Co., Washington, D. C 10 ALL IN FUN— Esskay Quality Meats, Baltimore, Md 12 BIG SCOOP FOR SUN-UP— Sun-Up Ice Cream Co., Houston, Tex 14 ANYTIME IS BLOSSOM TIME— Michigan Bulb Co., Grand Rapids, Mich 16 SAYS IT OF FLOWERS— Nicklas & Son, Florists, Portland, Ore 18 SWINGTIME ON THE AIRWAVES— David Spencer, Ltd., Vancouver, B. C li) SINGIES FOR POSTERITY— Saltier Department Store, BufTalo, N. Y. . 20 SHOWMANSCOOPS— Pictorial Review 22 AIRING THE NEW— New Program Ideas 26 SHOWMANSHIP IN ACTION— Merchandising and Promotion 2 J JOHNNY ON THE SPOT— Spot Announcement Campaigns. . .34 SUBSCRIPTION RATES: United States and possessions, $2.50 one year; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new. JANUARY, 1947 • 3 •