Radio showmanship (Jan-Dec 1947)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1947
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1947)
Leaf #:
00018
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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rabulous is the Word For Mr Tash/ Mr. Tash, the manager in person . and the New York Jewelry Store. Neio York Jewelry Company Discovers Gold in Spot Announcements, In Fioe Years Becomes a Major Washington D. C, Radio Advertiser by SIDNEY C PETERS, Jr. TIIKRE is a legend in W^ashington, D.C, lo ihe effect thai the name, Mr. Tdsh, is heard on the air more frec|uently than any other jjerson, including Harry S. Truman. This legend, moreover, is abundantly sii|)])orted by concrete evidence; for in ilie last five years the Nkvv York Jkwi i.rv (Company has enjoyed growth and expansion, established its own optical factory, and recently moved into larger (juarters in a three-story building to meet the continuing demands of new business. 1 he success of the firm is all the more phenomenal, considering that its advertising was }3ractically ;/// when, in 1941, the first contract was signed with WVVDC. Since then, the firm's advertising expenditines ha\e been confined almost entirely to radio, and the New York Jewelry Cx>MPANY has become one of the largest buvers of ladio time in the nation's capital. Win\ Leon A. Fashof, manager of the store, enteied radio, his store was comj)arati\ely unknown. Before the plunge was made he went over the local situation wMth Al Charles, account executive for Kal, Ehreich and Merrick, who has 10 RADIO SHOWMANSHIP