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Radio showmanship (Jan-Dec 1947)

Page scan 00021 from Radio showmanship

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1947
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1947)
Leaf #:
00021
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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eat Sales With 3 Year Moil Count Goer 100,000 Marfe, WFBR Cooking Series Pulls 1000 Pieces Weekly for Esskay Quality Meats, Baltimore by GUY GRIFFEN, WFBR sales promotion manager Chief cook, Martha Ross Temple, and bottle-washer. Jack Day, whip up a tasty dish for ESSKAY QUALITY MEATS and WFBR listeners. 100,000 mark, with an average response of almost 1,000 pieces per week. As a special merchandising characteristic, the sponsor mails a promotion booklet. Getting Acquainted With Esskay, to all winners of books and prizes. Esskay plans to gi\e a market basket containing a selection of choice meats to the three daily winners through their neighborhood EssKAY dealer as soon as the current meat situation reaches normalcy. There is no formal conniiercial in the Esskay program. Instead, the commercial is woven informally btit skillfully by Martha Ross Temple in her daily recipe. By spotlighting a particular kind or cut of meat in the dish of the day, the sponsor can actually direct the consinner demand toward that type of meat. For example, at one time, scrapple was not universally liked. Then Martha gave recipes on the many tasty ways in which scrapple JANUARY, 1947 13