We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Shoe Repairs
SALUTE TO WESTERN MONTANA \Vhile the people of Missoula, Mont, were old triends and customers of the Shoe Doctor at YouNGREx's Shoe Shop, Yolngren's felt its contact with out-of-town customers needed a bit of doctoring. A broadcast series, Salute to Western Montana, aired over KGVO was just what the doctor ordered.
Working on the theory that people like to hear the names of their home towns over the air, Youngrexn's selected a five-minute program which features the historv and background of various communities in the area. Idea behind the series is to co\er the history of all the towns in that section of AVestern Montana, with emphasis on local color. Material is taken from guide books and histories, and when possible, verified facts on more recent history are secured from Chambers of Commerce or local businessmen.
Short, unobtrusive commercials stress the ad\antage of mailing shoes for repair to Yolngren's Shoe Shop. Opening credit lines help estal)lish a feeling of friendliness between the sponsor and the town saluted on the program. Example: "To his loyal friends in and around
the Shoe Doctor sends a very
special greeting tJiis mortiing and invites them to bring or mail shoes to Youngren's for shoe reshaping and repairs, mending, resoling or changes in heel heights."
COMMENT: For widening the trading area at minimum cost, it's hard to beat radio.
Hi
AIRFAX: Appropriate theme niii Ratinv.
Broadcast Schedule: Friday, 8:25-8: JO p sponsor: Youngren's Shoe Shop. Station: KGVO, Mi<>soula, Mont. Population: 18,512.
Sustaining
STUDENT FORUM To give college students a chance to be heard in a serious discussion of world problems, and to encourage a feeling of responsibility among this group toward and for the problems, WFBR, Baltimore, Md., in cooperation with Johns Hopkins University, airs a weeklv Student Forum.
Each week the program is presented by students from various departments at Homewood Campus, with most of the departments represented in the 13-week series. Participants are chosen by members of the faculty in each department, but each student panel selects its own topic for discussion. No written scripts are used, but an outline form insures the progressive development of a general theme. Moderator of the series is Elliott Coleman, chairman of the English \Vriting Department at Johns Hopkins.
AIRFAX: Broadcasts originate from the WFBR studios, and college students are invited to attend. First Broadcast: November 6, 1946. Broadcast Schedule: Wednesday, 7:00-7:30 p.m. Station: WFBR, Baltimore, Md. Power: 5,000 watts. Population: 1,207,000.
COMMENT: The attitudes and thoughts of the college student of today foreshadow the actions of tomorrow's civic leaders. For today's listener, programs of this type are a strong indication that the future is in good hands. (For pic, see SJiowmanscoops, p. 22.)
28
RADIO SHOWMANSHIP