Radio showmanship (Jan-Dec 1947)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1947
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1947)
Leaf #:
00079
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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frf OMIf You'll read complete reports on broadcast advertising techniques successfully developed by advertisers and radio stations throughout the country in ADIO It's the businessman's independent source of radio information . . . and radio's established publication devoted solely to the much neglected business side of radio programming. Advertising specialists, business authorities and leaders in the field of radio present their experiences each month in this handy, pocket-size monthly publication. X'S IJVI A lilMMl Plenty for HELMS BAKERIES, Los An geles, Calif., using 200 spot announcements a week. HELMS opens and closes its announcements with two blasts of a whistle. There's a simple little singing commercial in between. Dana H. Jones, of the Dana Jones Company, Advertising, tells the story. J HAiii'ltib Ulfl SALES GD Xhevdidfor the GEORGE EHRET BREWING COMPANY, New York City. New to radio, and a bit skeptical, the brewery reported direct evidence of sales results in eight weeks, says Fred J. Hamm, executive vice president, Moore & Ham, Inc., Advertising. They do for the HOME FEDERAL SAVINGS & LOAN ASSOCIATION, Tulsa, Okla. Its Conlan rating for the KVOO program tops all competition. Sponsor is now in its sixth year. Other pertinent articles on selling merchandise through radio.