Radio showmanship (Jan-Dec 1947)

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owmansni APRIL 1947 30g 35c IN CANADA Promotion Back Of It All . . . We, too, believe in advertising — naturally! Advertising is the backbone of our business. Our success depends on the results you get from radio advertising placed with us. To help you build greater sales at lower cost, our job just begins when the contract is signed. Better programming — better promotion — merchandising plans pre-tested for listener response. And last, but by no means least, this little magazine to keep you informed of tested selling programs and ideas. When you can have MORE, why take less? f^roi HE THAN A lUARAZIlVH A SEHVICi