Radio showmanship (Jan-Dec 1947)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1947
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1947)
Leaf #:
000124
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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leen-Age Record Show Builds Traffic for Shoe Store With 12 years of radio experience, the Nissen Shoe Cornpany, Okiahoma City, combines sales and entertainment in an integrated campaign on small budget for teen-timers Platter Party entrepreneur, Eddie, enjoys one of the contests dreamed up for the Saturday teen-age show over KOMA in which records play a big role. This competition involved the efforts of several high school girls to apply make-up successfully to unwilling but cornered high school lads. Si.Nci ocioni.R 19, I91(), llu propi ic'toi ol i.ddic's Corner Store (Monday ll^()u.^ll Friday, ■^: 15-5:00 p.m., KOMA, Oklahoma City) has been throwitisi^ a Saturday Platter Party in the bancjiict room ot the Billmorc Hotel in the No. 1 Sooner town and the teen-agers have 116 been Hoc kint^ to tlie parly like iron filings to a giant magnet. Sales and Entertainment Integrated The NissKN Snoi Oompanv is sold sponsor ol the one-hour air show and lumdreds ot old and young are now walk-! RADIO SHOWMANSHIF