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ing in Nissen's shoes as the rcsuU of a well organized and integrated campaign ol sales and entertainnieni.
rhe show and its guiding |)eis()nality sprang from the daily record spinning and the know-how of Edward Coontz Radio Productions. Eddie's ambition was not purely monetary as he built toward a successful Satmday afternoon party for youngsters. He was as aware as any citizen that teen-agers need some outlet for their energy that w;ill furnish fun and excitement and still be on the right side of good behavior.
In the Platter Party Eddie has given his young followers plenty of records; competitive gags for good prizes; an opportunity to select their top ten favorites in platters each week by voting at the sponsor's store and has allowed the guests at the party an opportunity to take responsibility for the fun as group hosts and hostesses.
Off-the-Air Fun
Each w^ek following the one-hour air show^ at 1 :30 p.m. there is a one-hour mixer of dancing and group activity which often reaches a capacity crowd of more than 1,000.
A bubble gum blowing contest with prizes for both the boy and girl cham
Ballots for the most popular records of the week are cast in the teen-age Green Room Shop of the Nissen Shoe Company, Platter Party sponsors.
Jjions is the most ex(iling (onust Eddiehas furnished his lollowcis lo dale. A IT) 14-inch bubble won for ihc boy diampion a romjjlete wardrobe of shoes (fom pair), and the girl champion won tlic same prize with a bubble only aboiu an inch less in diameter. Nissin's furnished certificates for the shoes and the winners either claimed their prizes in each of the foin^ seasons of the year, or all at one time.
At another time prizes were given for the best comic valentine drawn during the air program by four volunteer contestants, with other Platter Parly guests as the judges. Four girls then competed for another award by seeing which one could make the most words from the letters in the phrase "Be My Valentine."
Artist-tune identification is one of the most popular features at the Saturday party and competition is keen. Current record favorites and albums of the recording stars are the coveted prizes in many contests of the Platter Party.
Radio is not new to the Nissen store of Oklahoma City. Spot radio has been used for almost 12 years to promote "The Most Walked About Shoes in Toivn!" Various types of quarer-hour shows have been tried and a story-time show has been a Sunday morning feature on \VKY for almost two years.
Creates Store Traffic
The Platter Party is essentially a small budget show as far as talent is concerned. All it takes is Eddie, an engineer, a secretary, a little painted background for atmosphere and a stack of records. The )oungsters select the program each week by dropping their ballots in the voting booth at Nissen's.
To vote, all the boy or girl has to do is visit the Green Room at Nissen's. Of course, the ballot box is centrally located in the teen-age department, surrounded by casual and sport shoes.
Right now the big shoe store encompasses about 2,000 square feet of floor space on two floors. Modern x-ray fitting is used for complete satisfaction of the wearer, and shoes for every member of the family are stocked, men's and boys' sizes being located conveniently on the first floor.
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