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In this list of 72 local and regional advertisers who have used broadcast advertising over a period of years which ranges from five to 21 years, almost 50% have been on the air for ten years or longer. Many of them are still using the program with which they made their radio debut. With 30 business fields represented, department stores are in the lead with eight firms listed. Furniture stores are a close second, with seven. But whatever the business field — dairy products, beverages, laundries, drug stores, clothiers, furriers — this Honor Roll represents a distinguished list of advertisers who have consistently found that broadcast advertising pays. (To supplement this list, refer to a list of 70 additional long-term sponsors which appeared in the April 1946 issue of Radio Showmanship Magazine, page 120.)
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Sponsor Station and City Program — Starting Date
A. J. Cripe Baking Co. KOAM, Pittsburg, Ka. Town Talk 1938
A. H. Geuting Co. '. . . KYW, Philadelphia, Pa. Geuting Spelling Bee 1938
Ben E. Keith Co. KGKO, Fort Worth, Tex. Fruit Express 1938
Remar Baking Co KROW, Oakland, Calif., Others Varied 1938
Salinas National Bank KDON, Monteray-Salinas, Calif. News 1938
Wessell's Laundry WLAW, Lawrence, Mass. News 1938
American Cleaners KFSD, San Diego, Calif. American Kids Oub 1939
Cherry 8C Webb Co. WLAW, Lawrence, Mass. Varied 1939
Community Opticians WLAW, Lawrence, Mass. Spots 1939
Fashon Clothing Co. WLAW, Lawrence, Mass. News 1939
Hubbard MUling Co. KYSM, Mankato, Minn. Varied 1939
Kray's Men's Store WLAW, Lawrence, Mass. Varied 1939
Summerfield Furniture Co. WLAW, Lawrence, Mass. Varied 1939
Wright's Hatchery WPAY, Portsmouth, O. News 1939
Barker Bros., Furniture KNX, Los Angeles, Calif. Backgrounds for
Living 1940
Berlin's Men's Store WTMA, Charleston, S. C. News 1940
Carry Ice Cream Co. WWDC, Washington, D.C. Varied 1940
Central Dairy Products Co. KWLM, Willmar, Minn. Kiddie Quiz 1940
Home Federal Savings & Loan
Ass'n. KVOO, Tulsa, Okla. News 1940
Jira Auto Supply Co. KMYR, Denver, Colo. Sports Parade 1940
Lowry Hardware & Furniture KPLT, Paris, Tex Music 8C News 1940
Pittsburgh Brewing Co. KDKA, Pittsburgh, Pa. Memory Time 1940
Sattler Department Store WGR, Buffalo, N. Y. Spots 1940
Sah Lake Glass & Paint Co. KDYL, Salt Lake City, U. Music 1940
Seaboard Finance Co. KXL, Portland, Ore. Varied 1940
Spokane & Eastern Bank KFPY, KGA, Spokane, Wash. News 1940
Atlas Fashions WPAY, Portsmouth, O. Fashion News 1941
Bloch Furniture Co. WRJN, Racine, Wis. Little Red Book 1941
Brents, Jewelers KROW, Oakland, CaUf. Music 8C Spots 1941
Condon's Department Store WTMA, Charleston, S. C. News 1941
C. E. Chappell & Sons Varied, Syracuse, N. Y. Varied 1941
C & R Bootcry KFNF, Shenandoah, la. News 1941
Crown Drug Store KOME, Tulsa, Okla News 1941
Log's Store for Men WLAW, Lawrence, Mass. Varied 1941
Nehi Bottling Co. WSAV, Savannah, Ga. News 1941
Quality Furniture Co. WMAN, Mansfield, Ohio News 1941
Staley Milling Co. KMBC, Kansas City, Mo. Farm Shows 1941
APRIL, 1947 •125#