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Home Furnishings
TRI COUNTY BULLETIN BOARD If llic mail pull is any indication, Du Bois, Pa. listeners to WCED, others in the environs, make a daily check of the WCED Tri County Bulletin Board. What's on the bulletin board are announcements of (lub meetings, church and school functions, other gatherings of civic interest. In the space of one year, over 10,000 announcements of such affairs were received on behalf of the program's sponsor, Arrow Furniture Company.
Of special interest to old-timers is a brief review of historical events of interest to the community, pegged to the tagline, "That's History from Father Time's Files/' with items culled from the pages of history for that particular broadcast day.
Opening and closing credit lines, with a one-minute commercial at mid-point carry the sales talk for Arrow Furniture. Listeners are invited to take advantage of this free publicity for organizational activities.
AIRFAX: Connie States and Len Firestone handle the dialogue.
First Broadcast: 1945.
Broadcast Schedule: Monday through Saturday, 9:209:30 a.m.
Preceded By: Women's News and Views. Followed By: Radio Revival Hour. sponsor: Arrow Furniture Company. Station: WCED, Du Bois, Pa. Power: 250 watts. Population: 24,149.
COMMENT: A program of this type represents real community service. As such, it lends itself both to sales and good will values. Because of its broad editorial appeal, it is almost certain to reach a widespread listener audience.
Hnoie Furnishings
TOP OF THE MORNING Ilu ii)i Ai. \\R\\TURE Company, Canton, O., made its bed, so to speak, with the Sealy Mattress, and it hasn't relaxed since. Since the firm started in July 1943 to advertise the Sealy Mattress on its Top of the Morning show broadcast over WHBC, its bedding sales have tripled. The increase was made during the first three months of the campaign and that record has been maintained.
''For the rest of your life, buy Sealy/' Ideal tells listeners. Ideal, saleswise, have been the results.
AIRFAX: First Broadcast: July, 1943.
Broadcast Schedule: Monday through Friday, 8:15
9:00 a.m.
Preceded By: News.
Followed By: Telephone Quiz.
Sponsor: Ideal Furniture Company.
Station: WHBC, Canton, O.
Power: 1,000 watts.
Population: 120,000.
COMMENT: Sales are only one test of the effectiveness of a broadcast campaign, but in many instances, it's a mighty important test. Results here indicate what can be done with the "beamed" technique, with entire emphasis on one particular department.
Ice Cream
STORY LADY In Ogden, Utah, Brown's Ice Cream Company has a preference for broadcast advertising, with approximately 50 per cent of its advertising budget directed to radio. That it isn't money down the drain is indicated by the mail pull in connection with an offer made on its Story Lady program broadcast over KLO.
When an 8-page booklet containing a'
APRIL, 1 947
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