Radio showmanship (Jan-Dec 1947)

tral Texas housewives, and after the problems are aired, listeners who have already discovered a solution send in their solution to the Exchange. With Dick Pryor and Dotti Cloud as moderators, the ideas are passed along in the next broadcast for the commonweal. Schedule: T-W-Th, 10:45-11:00 a.m. Laundries BABIES ARE FUN For all those who agree that Babies Are Fun, KYW, Philadelphia, Pa., offers a program strictly for the carriage trade, with tips on health, food, clothing, et al. Sponsored by the Jack & Jill Diaper Service, the quarter-hour series is aired every Monday at 1:30 a.m. Broadcasts are done in the informal manner, with Charlotte Dennis and Roy La Plante talking about their own and listeners' children. Commercials are cut from the same informal pattern to give continuity to the script. Shoes MARY JANE JAMBOREE Hostess to Philadelphia, Pa. teen-agers at the Mary Jane Jamboree is the Mary Jane Shoe Stores. A 90-minute entertainment project, the series includes a 30-minute portion broadcast over WPEN. Show originates from the auditorium of the Mary Jane Shoe Store in downtown Philadelphia. Advance publicity drew sufficient ticket requests to fill the 300-capacity auditorium throughout the show's first month. Feature portion of the non-broadcast session is the appearance of Arthur Murray teachers to lead dance sessions for the studio audience. Highlighted on each broadcast is the high school star of the week, selected by fellow students for musical ability, journalistic or sports standing, other achievements. Gift certificates for Mary Jane shoes are presented to each guest star as well as to the two members of the studio audience who best demonstrate the week's dancing instruction. Promotion for the series includes newspaper advertising, window posters and shop displays in all seven of the Mary Jane Shoe Stores, notices for school bulletin boards and air announcements. Arthur Murray dancing instruction sheets, in diagram form, are used as package inserts by the shoe stores. Participating NUMBER PLEASE In Peoria, 111., WMBD listeners don't tune-out the commercials when Number Please goes on the air. Instead, they sit close to their radios, pencil and paper in hand. Whenever a number is given in a commercial, that number is put down in a single column. When the show goes off the air, listeners add up the column of figures, send the answer to the station. Each program has six winners of hard-to-buy merchandise, with correct answers, neatness and originality considerations in the determination of winners. Merchandise awards include baskets of groceries, nylons and boxes of soap. Music is part and parcel of the series. Nine merchants sponsor the show three times a week on a participating basis, with three other sponsors participating on a once-a-week schedule. Broadcast schedule: Monday, 8:30-9:00 p.m.; Wednesday, 7:00-7:30 p.m., and Thursday, 9:00-9:30 p.m. Restaurants HAVE A COKE WITH ANDY Thanks to Andy and his generous nature, the Blue Mirror Grill, Rock Hill, So. Car., is a popular place Tuesday, 4:00 p.m. To students at Winthrop College, others in the community, the Blue Mirror extended an invitation to WRHI listeners to Have a Coke With Andy. The younger generation needed no second invitation. Informal chats with students who gather for afternoon sustenance are broadcast over WRHI, and those who correctly answer a simple question get a coke on the house. Local bottling company supplies the liquid refreshment. Bee that Andy Boukedes, Blue Mirror Grill owner, had in his bonnet when he took on sponsorship of the series September 10, 1946: to spearhead a drive to keep local business houses open Tuesday afternoons, with Blue Mirror leading way. 142 RADIO SHOWMANSHIP