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COMING SOON
You'll read complete reports on broadcast advertising
techniques successfully developed by advertisers and
radio stations throughout the country in
RADIO SHOWMANSHIP
It's the businessman's independent source of radio information . . . and radio's established publication devoted solely to the much neglected business side of radio programming. Advertising specialists, business authorities and leaders in the field of radio present their experiences each month in this handy, pocket-size monthly publication.
■kilj rUli r/iLlIiiUAlG While television is a promising salesman for retail and allied industries, entertainment is still the keynote to success, says HILDEGARDE REIGL, member of the television department of Young & Rubicam, Inc., New York City.
WHAT CONSTITUTES A WELL-HOIJIVDED POLICY of juvenile
entertainment for advertisers is set forth by DOROTHY A. KEMBLE, director, continuity acceptance, Mutual Broadcasting System, New York City.
TRADE ASSOCIATION ADVERTISING and merchandising as it applies to local radio is highlighted in this article by WILLIAM J. QUINN, managing director, Southern California Radio & Electrical Appliance Assn., Los Angeles, Calif.
Jt WtLtli one of the oldest and most consistent users of radio advertising in the Bay Area. THEODORE H. ^GALL, president, Theodore H. Segall Advertising Agcy., San Francisco, Calif., tells the story of Milens Jewelers.
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Other pertinent articles on selling merchandise through radio.