Radio showmanship (Jan-Dec 1947)

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YOUR BUSINESS AT A GIANCE iir A Quick Index to What Others in Your Business Field Accomplish Through Broodcost Advertising. Articles and services in Radio Showmanship are classified by businesses here. MAY Business PAGE Automobiles 175 Bakeries 152 Dairies 175 Department Stores 149, 156, 160, 164, 165, 168, 169, 171, 176 Drug Stores 163, 169 Farm Supplies 174 Grocery Stores 171, 175 Home Furnishings 162, 166, 171 Hotels 176 Jewelers 176 Manufacturers 158, 170, 172 Men's Wear 169, 170, 172, 177 Morticians 177 Music Stores 177 Photographic Supplies 178 Shoes 175 Tobaccos 175 Women's Wear 154, 171, 173, 174 SPONSOR-STATION INDEX May index of sponsors and stations used in radio advertising campaigns. Sponsor STATION PAGE Armstrong's Department Store WMT, Cedar Rapids, la. 165 Atlas Fashions WPAY, Portsmouth, O. 174 Baer Bros. & Prodie WIND, Chicago, 111 172 Big Apple Super Market WJHO, Opclika, Ala 171 Black & White Stores, Memphis, Tenn Varied 156 Clarke's Good Clothes KTUL, Tulsa, Okla 177 Crown Drug Co., Kansas City, Mo KOME, Tulsa, Okla. 163 Denver Dairy Council Varied, Denver, Colo. 175 Farm Supply Co. KFNF, Shenandoah, la. 174 G. S. Drug Co. KFJB, Marshalltown, la. 169 Harvey's Department Store. . WSM, Nashville, Tenn. 164 Home Furnishing Co. WKZO, Kalamazoo, Mich. 162 J. L. Hudson Co WJR, Detroit, Mich 169 Kaylan Cutlery Co. WFBL, Syracuse, N. Y. 158 Maas Bros., Tampa, Fla. .... Varied 149 Rosenberg's Dept. Store . WALB, Albany, Ga 168 Rowles Men's Store KXLQ, Bozeman, Mont. .170 Sears Roebuck & Co. KOA, Denver, Colo 168 Sibley Lindsay dC Curr Co. . WHAM, Rochester, N. Y. 160 W. & J. Sloane Co. KPO, San Francisco, Calif. 166 Swander Baking Co KOTA, Rapid City, S. D. 152 Town & Country Shop WSAV, Savannah, Ga. 173 Trilon Record Mfg. Co. U. S. Bedding Co. WTCN, Minneapolis, Minn. KROW, Oakland-San Francisco, Calif. 172 170 A Magazine for Radio Advertisers Programming is the life blood of radio. • Editorially, and through its advertising pages, RADIO SHOWMANSHIP Magazine presents in stories, pictures and advertising, reasons and arguments that aid in selling merchandise through radio. Every issue carries a host of selling ideas and it is a monthly compilation of the latest trends in radio programming. Read your RADIO SHOWMANSHIP KtfS#N#^S#S#V#>#V#S#S#V#S#V#sr^S#S#N#V#V#S#^N#N#>«S« «